Broadcom Case Studies Brocade Helps Triple Gilt Groupe’s Web Traffic Within a Year

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	Brocade Helps Triple Gilt Groupe’s Web Traffic Within a Year Broadcom

Brocade Helps Triple Gilt Groupe’s Web Traffic Within a Year

Broadcom

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Gilt Groupe, an online retailer with millions of unique visitors to its website and over 5,000 requests per second during peak periods, was facing the challenge of potential loss of a large percentage of its daily profits due to just 10 minutes of downtime. The company was looking for a way to ensure a consistently excellent customer experience, increase revenue, and decrease back-end costs. They decided that moving to a cloud environment would provide the flexibility, scalability, and speed of deployment they needed. However, they faced several challenges in moving their architecture into a cloud environment. Read More
About Customer	Gilt Groupe is an online retailer that provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70 percent off retail. Each sale lasts 36 hours and features hand selected styles from a single designer. From Valentino to Tibi and John Varvatos, Gilt Groupe offers a selection of merchandise at a range of prices. The company has millions of unique visitors to its website and over 5,000 requests per second during peak periods. A 10-minute downtime could result in the loss of a large percentage of its daily profits. Read More
Solution	Gilt Groupe decided to move to virtualization with Brocade as their traffic management solution. They implemented Brocade Virtual Traffic Manager and Brocade Virtual Web Application Firewall in their cloud environment. The company was able to set up additional servers in minutes and also run more redundancy across a larger number of physical servers. The Brocade solutions were easy to operate and worked well, from details like SSL Certificates to preventing fault tolerance in the cluster. Gilt Groupe also used the Brocade subscription model to roll out a larger number of Brocade servers. They implemented a multitier, service-oriented architecture, with multiple independent clusters all managed from Brocade. This allows them to manage all aspects of the infrastructure with a common, reliable load balancer and content cache. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Hybrid Cloud

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Gilt Groupe, an online retailer with millions of unique visitors to its website and over 5,000 requests per second during peak periods, was facing the challenge of potential loss of a large percentage of its daily profits due to just 10 minutes of downtime. The company was looking for a way to ensure a consistently excellent customer experience, increase revenue, and decrease back-end costs. They decided that moving to a cloud environment would provide the flexibility, scalability, and speed of deployment they needed. However, they faced several challenges in moving their architecture into a cloud environment.

About Customer

Gilt Groupe is an online retailer that provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70 percent off retail. Each sale lasts 36 hours and features hand selected styles from a single designer. From Valentino to Tibi and John Varvatos, Gilt Groupe offers a selection of merchandise at a range of prices. The company has millions of unique visitors to its website and over 5,000 requests per second during peak periods. A 10-minute downtime could result in the loss of a large percentage of its daily profits.

Solution

Gilt Groupe decided to move to virtualization with Brocade as their traffic management solution. They implemented Brocade Virtual Traffic Manager and Brocade Virtual Web Application Firewall in their cloud environment. The company was able to set up additional servers in minutes and also run more redundancy across a larger number of physical servers. The Brocade solutions were easy to operate and worked well, from details like SSL Certificates to preventing fault tolerance in the cluster. Gilt Groupe also used the Brocade subscription model to roll out a larger number of Brocade servers. They implemented a multitier, service-oriented architecture, with multiple independent clusters all managed from Brocade. This allows them to manage all aspects of the infrastructure with a common, reliable load balancer and content cache.

Impact #1	Gilt Groupe was able to move seamlessly into the cloud platform they had chosen.
Impact #2	The company was able to roll out a larger number of Brocade servers.
Impact #3	Gilt Groupe was able to manage all aspects of the infrastructure with a common, reliable load balancer and content cache.

Impact #1

Gilt Groupe was able to move seamlessly into the cloud platform they had chosen.

Impact #2

The company was able to roll out a larger number of Brocade servers.

Impact #3

Gilt Groupe was able to manage all aspects of the infrastructure with a common, reliable load balancer and content cache.

Benefit #1	50 percent reduction in back-end servers, which resulted in significant cost savings.
Benefit #2	Increased traffic due to improved customer satisfaction.
Benefit #3	Traffic tripled within the year.

Benefit #1

50 percent reduction in back-end servers, which resulted in significant cost savings.

Benefit #2

Increased traffic due to improved customer satisfaction.

Benefit #3

Traffic tripled within the year.

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Overview

Brocade Helps Triple Gilt Groupe’s Web Traffic Within a Year

Operational Impact

Quantitative Benefit