Resco Case Studies Britain’s largest pub company simplifies access to key data and processes in the field

Edit This Case Study Record

	Britain’s largest pub company simplifies access to key data and processes in the field Resco

Britain’s largest pub company simplifies access to key data and processes in the field

Resco

Technology Category	Application Infrastructure & Middleware - API Integration & Management Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Remote Asset Management Supply Chain Visibility
Services	Software Design & Engineering Services
Challenge	Enterprise Inns, the largest pub company in Britain, faced a challenge with its mobile workforce. The company's core business process tools included CRM, but the desktop version was not user-friendly or fast for field workers. The company initially tried to mobilize Microsoft Dynamics CRM for its 300 field workers using a solution based on Android devices, but this required hiring an offshore software development company to build a mobile app from scratch. The new solution needed to be mature, reliable, and easily customizable for account management and property maintenance use case scenarios. Read More
About Customer	Enterprise Inns, plc. is Britain’s biggest pub company. It makes running a pub accessible to many people even without purchasing a freehold for a site. To its publicans it also offers extensive support – from marketing advice, trade building ideas and collateral to award-winning training courses. The company owns approximately 5000 pubs throughout the UK. Each pub is run by its own publican, employing local people and supporting local suppliers. Enterprise Inns employs 600 people split equally between the head office in Solihull, and a mobile workforce spread all across England and Wales. Read More
Solution	Enterprise Inns adopted Resco Mobile CRM with Microsoft Dynamics CRM 2011. The operations team uses Mobile CRM to plan their visits at each pub, record their interactions with publicans, and get instant access to all required information. The property maintenance team members, who also visit the pubs, are responsible for the buildings and equipment condition. The solution allowed the company to easily incorporate user feedback into the application. The company also started to provide the app to external users, such as the property maintenance team's subcontractors and drink suppliers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Remote Asset Management

Supply Chain Visibility

Services

Software Design & Engineering Services

Challenge

Enterprise Inns, the largest pub company in Britain, faced a challenge with its mobile workforce. The company's core business process tools included CRM, but the desktop version was not user-friendly or fast for field workers. The company initially tried to mobilize Microsoft Dynamics CRM for its 300 field workers using a solution based on Android devices, but this required hiring an offshore software development company to build a mobile app from scratch. The new solution needed to be mature, reliable, and easily customizable for account management and property maintenance use case scenarios.

About Customer

Enterprise Inns, plc. is Britain’s biggest pub company. It makes running a pub accessible to many people even without purchasing a freehold for a site. To its publicans it also offers extensive support – from marketing advice, trade building ideas and collateral to award-winning training courses. The company owns approximately 5000 pubs throughout the UK. Each pub is run by its own publican, employing local people and supporting local suppliers. Enterprise Inns employs 600 people split equally between the head office in Solihull, and a mobile workforce spread all across England and Wales.

Solution

Enterprise Inns adopted Resco Mobile CRM with Microsoft Dynamics CRM 2011. The operations team uses Mobile CRM to plan their visits at each pub, record their interactions with publicans, and get instant access to all required information. The property maintenance team members, who also visit the pubs, are responsible for the buildings and equipment condition. The solution allowed the company to easily incorporate user feedback into the application. The company also started to provide the app to external users, such as the property maintenance team's subcontractors and drink suppliers.

Impact #1	With the offline mode functionality, the company’s field team can now access the key data and processes even in areas where the Internet connection becomes unstable, or there’s no Internet at all.
Impact #2	Enterprise Inns were able to reduce significantly the number of devices mobile workers are required to carry around with them day-to-day. Instead of lugging a phone, laptop, camera, memory stick and GPS, employees now use only smartphones and tablets.
Impact #3	From an IT perspective, the goal was to keep the maintenance and development with the in-house CRM development team.

Impact #1

With the offline mode functionality, the company’s field team can now access the key data and processes even in areas where the Internet connection becomes unstable, or there’s no Internet at all.

Impact #2

Enterprise Inns were able to reduce significantly the number of devices mobile workers are required to carry around with them day-to-day. Instead of lugging a phone, laptop, camera, memory stick and GPS, employees now use only smartphones and tablets.

Impact #3

From an IT perspective, the goal was to keep the maintenance and development with the in-house CRM development team.

Download PDF Version

Overview

Britain’s largest pub company simplifies access to key data and processes in the field

Operational Impact