Case Study - Bringing Value and Insight into Data by Cloudera | IoT ONE Digital Transformation Advisors

	Bringing Value and Insight into Data Cloudera

Challenge	As Cox Automotive was formed, executives sought to implement an enterprise data strategy that would enable the company to deliver new customer experiences using rich automotive data from across its brands. When the 20 brands came together, it was not possible to bring all the data together in traditional environments such as Netezza or SQL Server. Read More
About Customer	Cox Automotive is a leading provider of products and services for automotive dealers and car buyers. The company unites 20 brands, including AutoTrader.com, Kelley Blue Book, Manheim, NextGear Capital, and vAuto, to help transform the way people buy and sell cars Read More
Customer Name	Cox Automotive Read More
Solution	The company has adopted a Cloudera Enterprise Data Hub (EDH) strategy totaling more than 1 petabyte (PB) of data and incorporating 200 million rows of data daily. As they moved to Cloudera’s platform, powered by Apache Hadoop, the company has been able to eliminate the challenges faced with legacy environments. They can acquire the data quickly and bring it directly to the analysts across the company very quickly. They can also avoid the pain of building extract, transform, load (ETL) processes and structuring all the data in potentially multiple environments. Now, everyone across multiple business units can have access to the same datasets, and analyze them with the tools and skills they already use Read More Log in to view content
Contents

Challenge

As Cox Automotive was formed, executives sought to implement an enterprise data strategy that would enable the company to deliver new customer experiences using rich automotive data from across its brands.

When the 20 brands came together, it was not possible to bring all the data together in traditional environments such as Netezza or SQL Server.

About Customer

Cox Automotive is a leading provider of products and services for automotive dealers and car buyers. The company unites 20 brands, including AutoTrader.com, Kelley Blue Book, Manheim, NextGear Capital, and vAuto, to help transform the way people buy and sell cars

Customer Name

Cox Automotive

Solution

The company has adopted a Cloudera Enterprise Data Hub (EDH) strategy totaling more than 1 petabyte (PB) of data and incorporating 200 million rows of data daily.

As they moved to Cloudera’s platform, powered by Apache Hadoop, the company has been able to eliminate the challenges faced with legacy environments. They can acquire the data quickly and bring it directly to the analysts across the company very quickly.

They can also avoid the pain of building extract, transform, load (ETL) processes and structuring all the data in potentially multiple environments. Now, everyone across multiple business units can have access to the same datasets, and analyze them with the tools and skills they already use

Log in to view content

Contents

Overview

Bringing Value and Insight into Data