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As Cox Automotive was formed, executives sought to implement an enterprise data strategy that would enable the company to deliver new customer experiences using rich automotive data from across its brands.
When the 20 brands came together, it was not possible to bring all the data together in traditional environments such as Netezza or SQL Server.
Cox Automotive is a leading provider of products and services for automotive dealers and car buyers. The company unites 20 brands, including AutoTrader.com, Kelley Blue Book, Manheim, NextGear Capital, and vAuto, to help transform the way people buy and sell cars
The company has adopted a Cloudera Enterprise Data Hub (EDH) strategy totaling more than 1 petabyte (PB) of data and incorporating 200 million rows of data daily.
As they moved to Cloudera’s platform, powered by Apache Hadoop, the company has been able to eliminate the challenges faced with legacy environments. They can acquire the data quickly and bring it directly to the analysts across the company very quickly.
They can also avoid the pain of building extract, transform, load (ETL) processes and structuring all the data in potentially multiple environments. Now, everyone across multiple business units can have access to the same datasets, and analyze them with the tools and skills they already use