Case Studies Bringing On-Demand Hotel Rooms to the World

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	Bringing On-Demand Hotel Rooms to the World

Bringing On-Demand Hotel Rooms to the World

Technology Category	Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Hotel Tonight, a popular mobile travel app, aimed to expand its services internationally to become the world's most-loved hotel booking app. The company faced several challenges: achieving rapid global expansion, integrating advanced technical requirements, managing limited resources, and ensuring high-quality translations. Traditional translation methods were too slow, and the app needed to support multiple currencies and localization file formats. Additionally, the app's design did not accommodate long text strings, complicating the translation process. Read More
About Customer	Hotel Tonight is a mobile travel app that allows users to book same-day hotel stays easily and affordably. Initially launched in the United States, the app quickly gained popularity for its convenience and efficiency in filling hotel rooms that would otherwise remain empty. The company aimed to expand its reach to international markets, targeting popular tourist destinations such as Mexico, France, Germany, Italy, Spain, Austria, and Belgium. Hotel Tonight's goal was to provide a seamless, native-language experience for its global customers while maintaining high-quality service and user satisfaction. Read More
Solution	Hotel Tonight chose Smartling's cloud-based translation management platform to facilitate its global expansion. Smartling's platform allowed Hotel Tonight to meet its aggressive expansion schedules by easily adding new languages as the company entered new markets. The platform's enterprise-grade API automated the upload and retrieval of translated content, eliminating the need for developer involvement. Smartling also supported localized currency displays, ensuring that hotel room prices were shown in the appropriate format for each city. Additionally, Smartling provided visual context for translators, allowing them to deliver high-quality translations that enhanced the user experience. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Hotel Tonight, a popular mobile travel app, aimed to expand its services internationally to become the world's most-loved hotel booking app. The company faced several challenges: achieving rapid global expansion, integrating advanced technical requirements, managing limited resources, and ensuring high-quality translations. Traditional translation methods were too slow, and the app needed to support multiple currencies and localization file formats. Additionally, the app's design did not accommodate long text strings, complicating the translation process.

About Customer

Hotel Tonight is a mobile travel app that allows users to book same-day hotel stays easily and affordably. Initially launched in the United States, the app quickly gained popularity for its convenience and efficiency in filling hotel rooms that would otherwise remain empty. The company aimed to expand its reach to international markets, targeting popular tourist destinations such as Mexico, France, Germany, Italy, Spain, Austria, and Belgium. Hotel Tonight's goal was to provide a seamless, native-language experience for its global customers while maintaining high-quality service and user satisfaction.

Solution

Hotel Tonight chose Smartling's cloud-based translation management platform to facilitate its global expansion. Smartling's platform allowed Hotel Tonight to meet its aggressive expansion schedules by easily adding new languages as the company entered new markets. The platform's enterprise-grade API automated the upload and retrieval of translated content, eliminating the need for developer involvement. Smartling also supported localized currency displays, ensuring that hotel room prices were shown in the appropriate format for each city. Additionally, Smartling provided visual context for translators, allowing them to deliver high-quality translations that enhanced the user experience.

Impact #1	Hotel Tonight successfully expanded to 27 countries using Smartling's platform, meeting its aggressive global expansion goals.
Impact #2	The integration of Smartling's API automated the translation process, reducing the need for developer involvement and streamlining operations.
Impact #3	Localized currency displays ensured that hotel room prices were accurately shown in the appropriate format for each market, enhancing user experience.

Impact #1

Hotel Tonight successfully expanded to 27 countries using Smartling's platform, meeting its aggressive global expansion goals.

Impact #2

The integration of Smartling's API automated the translation process, reducing the need for developer involvement and streamlining operations.

Impact #3

Localized currency displays ensured that hotel room prices were accurately shown in the appropriate format for each market, enhancing user experience.

Benefit #1	Expanded to 27 countries using Smartling's platform.

Benefit #1

Expanded to 27 countries using Smartling's platform.

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Overview

Bringing On-Demand Hotel Rooms to the World

Operational Impact

Quantitative Benefit