CARTO Case Studies Bringing Location Intelligence to Site Planning in Real Estate

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	Bringing Location Intelligence to Site Planning in Real Estate CARTO

Bringing Location Intelligence to Site Planning in Real Estate

CARTO

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation
Services	Data Science Services System Integration
Challenge	Following seismic demographic, economic, and technological shifts across the city of London, JLL and London & Partners realized a modern site planning tool was needed that advertised the advantages of working in this global business center. JLL wanted to provide commercial Real Estate clients determining where to start, relocate, or expand operations with a solution that would process large volumes of data into accurate, precise, and up-to-date insights for clients without GIS expertise and accessible through a centralized application. Read More
About Customer	As a Fortune 500 company, Jones Lang LaSalle, Inc. (JLL) operates nearly 300 corporate offices in 80 countries and manages a workforce exceeding 86,000. A leader in London’s property market for over 200 years, JLL provides Real Estate advice and services that help clients succeed in one of today’s most sought-after business districts. From location suitability, to site selection, through property procurement, JLL offers comprehensive, end-to-end client services that goes beyond traditional brokerage and consultancy firms. Read More
Solution	CARTO met these demands and with its technological platform delivered a Location Intelligence tool called, “GROW.London”. With GROW.London, JLL and London & Partners have been able to equip clients with relevant data and insights for making business locations decisions in 5 categories: competitiveness, connectivity, markets, talent, and living. As a web application, GROW.London presents these measures through a mix of charts and graphs alongside interactive maps. These maps display demographic increases in population, employment, and economic growth, existing and emerging key office markets, residential housing prices, and transportation network improvements impacting London’s competitiveness as a connected global business hub. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Services

Data Science Services

System Integration

Challenge

Following seismic demographic, economic, and technological shifts across the city of London, JLL and London & Partners realized a modern site planning tool was needed that advertised the advantages of working in this global business center. JLL wanted to provide commercial Real Estate clients determining where to start, relocate, or expand operations with a solution that would process large volumes of data into accurate, precise, and up-to-date insights for clients without GIS expertise and accessible through a centralized application.

About Customer

As a Fortune 500 company, Jones Lang LaSalle, Inc. (JLL) operates nearly 300 corporate offices in 80 countries and manages a workforce exceeding 86,000. A leader in London’s property market for over 200 years, JLL provides Real Estate advice and services that help clients succeed in one of today’s most sought-after business districts. From location suitability, to site selection, through property procurement, JLL offers comprehensive, end-to-end client services that goes beyond traditional brokerage and consultancy firms.

Solution

CARTO met these demands and with its technological platform delivered a Location Intelligence tool called, “GROW.London”. With GROW.London, JLL and London & Partners have been able to equip clients with relevant data and insights for making business locations decisions in 5 categories: competitiveness, connectivity, markets, talent, and living. As a web application, GROW.London presents these measures through a mix of charts and graphs alongside interactive maps. These maps display demographic increases in population, employment, and economic growth, existing and emerging key office markets, residential housing prices, and transportation network improvements impacting London’s competitiveness as a connected global business hub.

Impact #1	Reduced time to insights for site selection in London’s business community
Impact #2	Prediction of potential site’s impact from future changes in demographics, markets, or transport network
Impact #3	More granular insights on office markets on whether to open, relocate, or expand into area

Impact #1

Reduced time to insights for site selection in London’s business community

Impact #2

Prediction of potential site’s impact from future changes in demographics, markets, or transport network

Impact #3

More granular insights on office markets on whether to open, relocate, or expand into area

Benefit #1	GROW.London uses 10 years of historical data so clients have a better sense of market fluctuations.
Benefit #2	The population reach within 30 minutes of Farringdon station before the Crossrail was about 2 million and after the Crossfail was approximately 3.4 million people, a catchment population increase of nearly 68%.

Benefit #1

GROW.London uses 10 years of historical data so clients have a better sense of market fluctuations.

Benefit #2

The population reach within 30 minutes of Farringdon station before the Crossrail was about 2 million and after the Crossfail was approximately 3.4 million people, a catchment population increase of nearly 68%.

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Overview

Bringing Location Intelligence to Site Planning in Real Estate

Operational Impact

Quantitative Benefit