CARTO Case Studies Bringing Location and Predictive Sales Analytics to Mexican Retailers

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	Bringing Location and Predictive Sales Analytics to Mexican Retailers CARTO

Bringing Location and Predictive Sales Analytics to Mexican Retailers

CARTO

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Machine Learning Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Descifra, a global Location Analytics provider based in Mexico City, aimed to disrupt the site planning and sales prediction process with their product, Omen. The product brings together a large and diverse range of datasets, making it crucial to have an intuitive and slick interface for decision-makers to extract insights. The visualization tool needed to handle millions of data points, often in real-time, without compromising on speed, security, and geographical granularity. The challenge was to forget traditional 150-page PDF reports and put cutting-edge Location Intelligence visualization in the hands of their clients. Read More
About Customer	Descifra is a global Location Analytics provider based in Mexico City. Since 2012, they have worked with Retail, Real Estate, and Public Sector clients to inject the power of Location Intelligence into their decision-making. The Descifra team brings together cutting-edge Big Data analysis and Machine Learning techniques to provide unique insights around site planning and sales prediction with their Revela and Omen products. Having delivered 20,000 reports to more than 125 companies, Descifra believes in bringing the power of location, demographic, and socioeconomic data to customers all over the world. Read More
Solution	When building Omen, the Descifra product team decided to use CARTO Engine as their OEM, powering their solution with Engine’s one-stop shop of geospatial tools, services, and APIs. By selecting Engine, Descifra was able to develop their app with CARTO.js - a simple unified JavaScript library which interacts with Engine. This allowed them to connect to stored visualizations, create new visualizations, add custom interactions, and access or query raw data from a web browser - all as part of their Omen solution. In turn, Descifra was able to construct datasets fitted to standardized layers of digital cartography - differentiating themselves from more traditional Business Intelligence solutions, moving towards their creation of an intuitive Location Intelligence tool. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Machine Learning

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Descifra, a global Location Analytics provider based in Mexico City, aimed to disrupt the site planning and sales prediction process with their product, Omen. The product brings together a large and diverse range of datasets, making it crucial to have an intuitive and slick interface for decision-makers to extract insights. The visualization tool needed to handle millions of data points, often in real-time, without compromising on speed, security, and geographical granularity. The challenge was to forget traditional 150-page PDF reports and put cutting-edge Location Intelligence visualization in the hands of their clients.

About Customer

Descifra is a global Location Analytics provider based in Mexico City. Since 2012, they have worked with Retail, Real Estate, and Public Sector clients to inject the power of Location Intelligence into their decision-making. The Descifra team brings together cutting-edge Big Data analysis and Machine Learning techniques to provide unique insights around site planning and sales prediction with their Revela and Omen products. Having delivered 20,000 reports to more than 125 companies, Descifra believes in bringing the power of location, demographic, and socioeconomic data to customers all over the world.

Solution

When building Omen, the Descifra product team decided to use CARTO Engine as their OEM, powering their solution with Engine’s one-stop shop of geospatial tools, services, and APIs. By selecting Engine, Descifra was able to develop their app with CARTO.js - a simple unified JavaScript library which interacts with Engine. This allowed them to connect to stored visualizations, create new visualizations, add custom interactions, and access or query raw data from a web browser - all as part of their Omen solution. In turn, Descifra was able to construct datasets fitted to standardized layers of digital cartography - differentiating themselves from more traditional Business Intelligence solutions, moving towards their creation of an intuitive Location Intelligence tool.

Impact #1	Descifra was able to reduce their time to market and provide a high-quality site planning and sales prediction tool to a range of high-profile multinational clients in the Mexican market.
Impact #2	Omen, and its intuitive CARTO-integrated interface now allows clients to see predictive sales results spatially, crossing extremely large and diverse socioeconomic, demographic, and mobility data sets effortlessly.
Impact #3	Clients are able to view the cloud-based solution on mobile or desktop - democratizing access to location analytics across their organizations and creating tangible business outcomes for their Retail or Real Estate operations.

Impact #1

Descifra was able to reduce their time to market and provide a high-quality site planning and sales prediction tool to a range of high-profile multinational clients in the Mexican market.

Impact #2

Omen, and its intuitive CARTO-integrated interface now allows clients to see predictive sales results spatially, crossing extremely large and diverse socioeconomic, demographic, and mobility data sets effortlessly.

Impact #3

Clients are able to view the cloud-based solution on mobile or desktop - democratizing access to location analytics across their organizations and creating tangible business outcomes for their Retail or Real Estate operations.

Benefit #1	30% growth in client-base since integrating CARTO in their solution.
Benefit #2	Achieved triple-digit growth from 2016 to 2017.

Benefit #1

30% growth in client-base since integrating CARTO in their solution.

Benefit #2

Achieved triple-digit growth from 2016 to 2017.

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Overview

Bringing Location and Predictive Sales Analytics to Mexican Retailers

Operational Impact

Quantitative Benefit