IBM
Case Studies
Bridgevine Boosts Conversions by 300% with Automated SMS Program
Overview
Bridgevine Boosts Conversions by 300% with Automated SMS ProgramIBM |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Telecommunications | |
Sales & Marketing | |
Real-Time Location System (RTLS) Track & Trace of Assets | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
The implementation of the automated email and SMS campaign has significantly improved Bridgevine's operational efficiency. The company has been able to be more proactive rather than reactive in its approach to increase conversions. The automated system ensures that leads receive timely communication, which has resulted in a higher call-back rate. Furthermore, the system is tied to the Bridgevine call center via an API, which automatically removes a prospect from the program once they schedule an installation appointment. This has streamlined the process and reduced the workload for the call center staff. Overall, the solution has enhanced Bridgevine's customer acquisition process and improved its ability to build brand loyalty and unlock new revenue streams. | |
Quantitative Benefit
Achieved a call-back rate of 33 percent | |
Increased conversions by 300 percent | |
Expanded the SMS program, with 30 percent of new email prospects also opting in for SMS | |