Extensiv Case Studies Breaking Through Order Ceiling: Specialist ID's Success with Skubana
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Breaking Through Order Ceiling: Specialist ID's Success with Skubana

Extensiv
Functional Applications - Inventory Management Systems
Functional Applications - Warehouse Management Systems (WMS)
Cement
E-Commerce
Sales & Marketing
Warehouse & Inventory Management
Inventory Management
Predictive Replenishment
System Integration
Specialist ID, a company selling photo ID badge holders and security related accessories, was facing a significant challenge. Despite its success and longevity in the digital commerce space, the company hit a growth barrier. After reaching over $5 million in gross sales, the company was still operating with systems that were designed for a much smaller scale of $100,000 a year. The lack of a central platform for inventory management was a major issue, as the company was importing every single transaction into QuickBooks, a process that took about three weeks to complete. This inefficient system was not only time-consuming but also hindered the company's ability to scale and grow. The company needed a solution that could streamline its operations, manage high order volumes, and support its expansion into various marketplaces.
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Specialist ID is a company that has been operating in the digital commerce space since 2001. Co-founded and led by Patrick Barnhill, the company sells photo ID badge holders and security related accessories. The brand differentiates itself through customer experience and competitive prices, both of which rely on operational excellence and technological prowess. Despite the challenges of scaling and maintaining operational efficiency, the company has achieved significant success, making it to the Inc. 5000 list for five consecutive years. The company's commitment to innovation and continuous improvement has enabled it to navigate the e-commerce boom and stay ahead of the curve.
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The solution came in the form of Skubana, an inventory management platform. Skubana was chosen for its strong feature set on marketplaces and its ability to support Specialist ID's expansion into various channels such as Walmart and Amazon in different countries. Unlike other platforms, Skubana offered out-of-the-box features that allowed Specialist ID to scale its sales without the need for custom builds. The platform also provided automation features that greatly assisted Specialist ID with purchasing decisions, automating POs, and replacing gut instincts with analytics. Skubana's integration with best-in-class ecommerce partners and third-party applications like Barcoders significantly improved the accuracy rate of Specialist ID's fulfillment. Furthermore, Skubana's open API allowed Specialist ID to build features specific to their business, further enhancing their operational efficiency.
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The implementation of Skubana brought about significant operational improvements for Specialist ID. The platform's automation features streamlined the company's receiving and ordering processes, freeing up cash that was previously tied up in inventory. The integration with Barcoders significantly reduced errors, leading to a high accuracy rate in order fulfillment. The open API of Skubana allowed Specialist ID to build custom tools that catered to their specific business needs, further enhancing their operational efficiency. The company was able to automate its warehouse, saving significant time each week and improving accuracy. Furthermore, the platform enabled the company to run its business accurately with more entry-level hires performing hands-on tasks, which was particularly beneficial during the holiday season.
Sales increased by 300% after integrating Skubana
The company was able to double its size without any pain after implementing Skubana
The accuracy rate of Specialist ID's fulfillment passed 99.96% after automating with Skubana and adding Barcoders
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