Celigo Case Studies BrandMuscle Automates and Scales Business with Celigo

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	BrandMuscle Automates and Scales Business with Celigo Celigo

BrandMuscle Automates and Scales Business with Celigo

Celigo

Technology Category	Infrastructure as a Service (IaaS) - Cloud Databases Networks & Connectivity - NFC
Applicable Industries	Cement Finance & Insurance
Applicable Functions	Procurement Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	BrandMuscle, a leading integrated local marketing company, had built its operations on a MAS 500 and old media-buying on-premise solutions. By 2018, with revenues in the hundreds of millions per year, the company decided to modernize its legacy backend and rethink its entire operations to automate the media-buying process for its customers and to scale. The company enlisted the help of Sikich, a global accounting and technology advisory firm, to transition to cloud-based applications. Sikich conducted a thorough business process assessment of BrandMuscle’s operations and identified a common process that required the same information to be manually rekeyed up to 12 different times, leading to expensive and time-consuming errors. The first priority was to implement NetSuite as the new cloud-based ERP system and retire the company’s MAS 500 system and old media buying software. The team needed a way for this new version of Netsuite, complete with custom code for media-buying, to connect and interact with BrandBuilder and other applications in a sophisticated way. Read More
About Customer	BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands. The BrandMuscle Integrated Local Marketing Platform, Brandbuilder, enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. The company had built its operations on a MAS 500 and old media-buying on-premise solutions. By 2018, with revenues in the hundreds of millions per year, the company decided to modernize its legacy backend and rethink its entire operations to automate the media-buying process for its customers and to scale. Read More
Solution	Sikich and BrandMuscle selected Celigo as the iPaaS needed to connect and automate the custom processes across the company’s operations. The new system allowed media requests to be created inside of NetSuite, automatically pushed over to BrandBuilder, then pushed the opportunity back over to NetSuite. The opportunity is worked as a sales order and generates the invoice to push back over for payment in BrandBuilder. The payment itself is then pushed into NetSuite. Along with the five order-to-cash integrations, BrandMuscle is also using Celigo to populate their data mart for their clients to be able to do analytics. There are a number of integrations with Snowflake, Azure, SQL and FTP with Salesforce Marketing Cloud to display information for their customers. The team is currently working on integrations with JIRA, Stripe, Chargebee, as well as vendor APIs to be able to send POs and receive invoices. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Networks & Connectivity - NFC

Applicable Industries

Cement

Finance & Insurance

Applicable Functions

Procurement

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

BrandMuscle, a leading integrated local marketing company, had built its operations on a MAS 500 and old media-buying on-premise solutions. By 2018, with revenues in the hundreds of millions per year, the company decided to modernize its legacy backend and rethink its entire operations to automate the media-buying process for its customers and to scale. The company enlisted the help of Sikich, a global accounting and technology advisory firm, to transition to cloud-based applications. Sikich conducted a thorough business process assessment of BrandMuscle’s operations and identified a common process that required the same information to be manually rekeyed up to 12 different times, leading to expensive and time-consuming errors. The first priority was to implement NetSuite as the new cloud-based ERP system and retire the company’s MAS 500 system and old media buying software. The team needed a way for this new version of Netsuite, complete with custom code for media-buying, to connect and interact with BrandBuilder and other applications in a sophisticated way.

About Customer

BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands. The BrandMuscle Integrated Local Marketing Platform, Brandbuilder, enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. The company had built its operations on a MAS 500 and old media-buying on-premise solutions. By 2018, with revenues in the hundreds of millions per year, the company decided to modernize its legacy backend and rethink its entire operations to automate the media-buying process for its customers and to scale.

Solution

Sikich and BrandMuscle selected Celigo as the iPaaS needed to connect and automate the custom processes across the company’s operations. The new system allowed media requests to be created inside of NetSuite, automatically pushed over to BrandBuilder, then pushed the opportunity back over to NetSuite. The opportunity is worked as a sales order and generates the invoice to push back over for payment in BrandBuilder. The payment itself is then pushed into NetSuite. Along with the five order-to-cash integrations, BrandMuscle is also using Celigo to populate their data mart for their clients to be able to do analytics. There are a number of integrations with Snowflake, Azure, SQL and FTP with Salesforce Marketing Cloud to display information for their customers. The team is currently working on integrations with JIRA, Stripe, Chargebee, as well as vendor APIs to be able to send POs and receive invoices.

Impact #1	With its new cloud applications and business processes connected and automated with Celigo, BrandMuscle saw immediate results. The company was able to redirect resources towards making the product better. The workload of the team was cut in half, allowing resources to focus on advancing the product rather than fixing it. This was a significant relief for the developers who could now work on the product rather than building scripts to integrate two pieces of software. The team is currently working on integrations with JIRA, Stripe, Chargebee, as well as vendor APIs to be able to send POs and receive invoices.

Impact #1

With its new cloud applications and business processes connected and automated with Celigo, BrandMuscle saw immediate results. The company was able to redirect resources towards making the product better. The workload of the team was cut in half, allowing resources to focus on advancing the product rather than fixing it. This was a significant relief for the developers who could now work on the product rather than building scripts to integrate two pieces of software. The team is currently working on integrations with JIRA, Stripe, Chargebee, as well as vendor APIs to be able to send POs and receive invoices.

Benefit #1	Tens of millions worth of transactions flowing through the system
Benefit #2	Within a month of implementation, the company had seen the costly 50 entry-related errors a month drop to a single error
Benefit #3	Cut down everybody’s workload in half

Benefit #1

Tens of millions worth of transactions flowing through the system

Benefit #2

Within a month of implementation, the company had seen the costly 50 entry-related errors a month drop to a single error

Benefit #3

Cut down everybody’s workload in half

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Overview

BrandMuscle Automates and Scales Business with Celigo

Operational Impact

Quantitative Benefit