Celigo Case Studies Brandfield's Successful Integration and Automation of Commerce with Celigo

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	Brandfield's Successful Integration and Automation of Commerce with Celigo Celigo

Brandfield's Successful Integration and Automation of Commerce with Celigo

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing
Use Cases	Inventory Management Time Sensitive Networking
Services	System Integration
Challenge	In 2019, Brandfield, a Dutch online retailer of style items, planned for a NetSuite ERP Implementation. Simultaneously, a new warehouse management system (WMS) PeopleVox had to be implemented. The challenge was to integrate these new systems with existing ecommerce systems Magento and Lightspeed within six months using Celigo as the strategic integration platform. It was crucial for all systems to be ready before the end-of-year peak season as a dip in sales volume was unacceptable for the growing company. The key users of these applications within Brandfield were new to both NetSuite and PeopleVox. This introduced the challenge of defining clear and concise integration requirements that would meet Brandfield’s goals. Read More
About Customer	Brandfield is a Dutch online retailer of style items with a presence in 10 European countries. The company offers more than 16,000 different style items from over 200 well-known brands and lesser-known emerging brands. Items include watches, jewelry, sunglasses, bags, and purses. Brandfield prides itself on its unique collection and acknowledged excellent customer service. In 2019, the company planned for a NetSuite ERP Implementation and the implementation of a new warehouse management system (WMS) PeopleVox. The company also needed to integrate these new systems with existing ecommerce systems Magento and Lightspeed. Read More
Solution	ZangaBee, a NetSuite and Celigo partner, was mobilized to drive the Celigo integrations. An iterative implementation approach was used in which the first basic versions of the Celigo integrations allowed Brandfield users to build their understanding to understand the exact integration needs of Brandfield. Good coordination amongst all involved parties allowed for a gradual and steady flow of feedback which allowed ZangaBee to enrich the Celigo integrations in multiple iterations. As a result, the program leadership was able to effectively maintain the right focus on the key functions that needed to be available for go-live. One month ahead of the start of the peak buying season (Black Friday), NetSuite, PeopleVox and Celigo went live. The timely go-live allowed time for adjustments to be made. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management

Time Sensitive Networking

Services

System Integration

Challenge

In 2019, Brandfield, a Dutch online retailer of style items, planned for a NetSuite ERP Implementation. Simultaneously, a new warehouse management system (WMS) PeopleVox had to be implemented. The challenge was to integrate these new systems with existing ecommerce systems Magento and Lightspeed within six months using Celigo as the strategic integration platform. It was crucial for all systems to be ready before the end-of-year peak season as a dip in sales volume was unacceptable for the growing company. The key users of these applications within Brandfield were new to both NetSuite and PeopleVox. This introduced the challenge of defining clear and concise integration requirements that would meet Brandfield’s goals.

About Customer

Brandfield is a Dutch online retailer of style items with a presence in 10 European countries. The company offers more than 16,000 different style items from over 200 well-known brands and lesser-known emerging brands. Items include watches, jewelry, sunglasses, bags, and purses. Brandfield prides itself on its unique collection and acknowledged excellent customer service. In 2019, the company planned for a NetSuite ERP Implementation and the implementation of a new warehouse management system (WMS) PeopleVox. The company also needed to integrate these new systems with existing ecommerce systems Magento and Lightspeed.

Solution

ZangaBee, a NetSuite and Celigo partner, was mobilized to drive the Celigo integrations. An iterative implementation approach was used in which the first basic versions of the Celigo integrations allowed Brandfield users to build their understanding to understand the exact integration needs of Brandfield. Good coordination amongst all involved parties allowed for a gradual and steady flow of feedback which allowed ZangaBee to enrich the Celigo integrations in multiple iterations. As a result, the program leadership was able to effectively maintain the right focus on the key functions that needed to be available for go-live. One month ahead of the start of the peak buying season (Black Friday), NetSuite, PeopleVox and Celigo went live. The timely go-live allowed time for adjustments to be made.

Impact #1	The implementation of the new systems and their 24 integrations was considered a great success. The systems went live in time for the peak season, ensuring that Brandfield’s peak season was well supported by the Celigo integrations. The successful implementation and integration of these systems have led to Brandfield initiating new projects in 2020 where Celigo is a key component as the strategic integration platform. These projects include connecting dropship business partner HTG to NetSuite using Integrator.io, connecting PSP provider Buckaroo to NetSuite, as well as Mykassa POS Tradebyte for feed management. Future plans include connecting Pay.nl, MessageBird and Feed management system ChannelEngine in the second and third quarters.

Impact #1

The implementation of the new systems and their 24 integrations was considered a great success. The systems went live in time for the peak season, ensuring that Brandfield’s peak season was well supported by the Celigo integrations. The successful implementation and integration of these systems have led to Brandfield initiating new projects in 2020 where Celigo is a key component as the strategic integration platform. These projects include connecting dropship business partner HTG to NetSuite using Integrator.io, connecting PSP provider Buckaroo to NetSuite, as well as Mykassa POS Tradebyte for feed management. Future plans include connecting Pay.nl, MessageBird and Feed management system ChannelEngine in the second and third quarters.

Benefit #1	The implementation of the new systems and their 24 integrations was completed within the six-month deadline
Benefit #2	The systems went live one month ahead of the start of the peak buying season (Black Friday)
Benefit #3	In 2020, Brandfield kicked off new projects where Celigo is a key component as the strategic integration platform

Benefit #1

The implementation of the new systems and their 24 integrations was completed within the six-month deadline

Benefit #2

The systems went live one month ahead of the start of the peak buying season (Black Friday)

Benefit #3

In 2020, Brandfield kicked off new projects where Celigo is a key component as the strategic integration platform

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Overview

Brandfield's Successful Integration and Automation of Commerce with Celigo

Operational Impact

Quantitative Benefit