Boxed: Leveraging IoT to Enhance Wholesale CPG Experience Amid Rapid Growth

Boxed, a leading digital wholesaler, was founded in 2013 with the aim of making bulk shopping easy, convenient, and accessible for consumers. As the COVID-19 pandemic hit the U.S., Boxed experienced a significant increase in traffic and demand on its platform. The shift towards online grocery shopping, which had been gradual, suddenly accelerated, and Boxed needed to scale up its infrastructure and data processing to keep up with the flood of orders that nearly doubled during the pandemic. With the large increase in concurrent users on the site, Boxed’s database was hit with thousands of read/write operations per second, specifically for operations like creating new user accounts, adding/removing items to cart, and checking out. These actions required writes to its database, and Boxed had to scale up the resources available to its database to handle this increase in operations per second.

Boxed is a technology-first company that was founded in 2013. It is a digital provider of wholesale products ranging from groceries and household staples to health supplies. The company curates unique customer experiences within the burgeoning consumer-packaged goods (CPG) market. Boxed was founded by a group of technologists with a simple concept—to make bulk shopping easy, convenient, fun, and more accessible for the typical consumer. The company has spent seven years developing its own in-house, proprietary omnichannel ecommerce stack that covers everything from the website, apps, and APIs used for shopping and customer engagement, to the advertising platform its sellers would need to sponsor products. The stack is also used to manage the business internally, such as warehouse management and robotics, ERP systems, procurement, a home-grown customer data platform, and more.