ElectroNeek Case Studies Botget: Pioneering Digital Transformation in Latin America through RPA

Edit This Case Study Record

	Botget: Pioneering Digital Transformation in Latin America through RPA ElectroNeek

Botget: Pioneering Digital Transformation in Latin America through RPA

ElectroNeek

Technology Category	Analytics & Modeling - Robotic Process Automation (RPA)
Applicable Industries	Finance & Insurance
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	Botget, a startup founded by Javier Villa, identified an underserved market in Latin America for Robotic Process Automation (RPA) solutions. According to Ernst & Young, Latin America accounts for 15% of the global demand for RPA, with much of this demand coming from smaller companies seeking to reduce project costs and increase efficiency. However, many of these companies were skeptical about the technology and failed to see its benefits. Additionally, the high cost of projects was a significant barrier for companies in Latin America. Botget faced the challenge of convincing these companies about the value of RPA and offering it in a cost-effective manner. Read More
About Customer	Botget's customers are primarily small to medium-sized businesses (SMBs) in Latin America that are looking to cut project costs and increase efficiency. These companies represent a variety of market segments and are spread across different countries in the region. Many of these businesses were initially skeptical about the benefits of RPA and needed help understanding the technology. However, through Botget's unique approach of offering free trials, POCs, and a 30-day guarantee, these companies were able to see the value of RPA and adopt the technology to improve their operations. Read More
Solution	To address these challenges, Botget adopted a unique approach. They offered free trials and Proof of Concepts (POCs) to potential customers to demonstrate the value of RPA. They also provided a 30-day guarantee, promising a full refund if the client saw no technological improvements. This approach helped alleviate the skepticism surrounding the technology. Furthermore, Botget decided to offer RPA as a Software-as-a-Service (SaaS) rather than as regular projects. This model, facilitated by ElectroNeek, significantly reduced the cost for the end-user, making the technology more accessible to smaller companies. Within six months of operation, Botget was able to secure four clients across Latin America, serving various market segments. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Robotic Process Automation (RPA)

Applicable Industries

Finance & Insurance

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

Botget, a startup founded by Javier Villa, identified an underserved market in Latin America for Robotic Process Automation (RPA) solutions. According to Ernst & Young, Latin America accounts for 15% of the global demand for RPA, with much of this demand coming from smaller companies seeking to reduce project costs and increase efficiency. However, many of these companies were skeptical about the technology and failed to see its benefits. Additionally, the high cost of projects was a significant barrier for companies in Latin America. Botget faced the challenge of convincing these companies about the value of RPA and offering it in a cost-effective manner.

About Customer

Botget's customers are primarily small to medium-sized businesses (SMBs) in Latin America that are looking to cut project costs and increase efficiency. These companies represent a variety of market segments and are spread across different countries in the region. Many of these businesses were initially skeptical about the benefits of RPA and needed help understanding the technology. However, through Botget's unique approach of offering free trials, POCs, and a 30-day guarantee, these companies were able to see the value of RPA and adopt the technology to improve their operations.

Solution

To address these challenges, Botget adopted a unique approach. They offered free trials and Proof of Concepts (POCs) to potential customers to demonstrate the value of RPA. They also provided a 30-day guarantee, promising a full refund if the client saw no technological improvements. This approach helped alleviate the skepticism surrounding the technology. Furthermore, Botget decided to offer RPA as a Software-as-a-Service (SaaS) rather than as regular projects. This model, facilitated by ElectroNeek, significantly reduced the cost for the end-user, making the technology more accessible to smaller companies. Within six months of operation, Botget was able to secure four clients across Latin America, serving various market segments.

Impact #1	Botget's unique approach to offering RPA solutions has not only helped the company secure clients but also transformed the way these businesses view and use technology. By offering free trials and POCs, Botget has been able to demonstrate the value of RPA, helping businesses understand its benefits and potential. The company's 30-day guarantee has also instilled confidence in their clients, assuring them of the effectiveness of the technology. Furthermore, by offering RPA as a SaaS, Botget has made the technology more affordable and accessible, enabling more businesses to leverage it to improve their operations. The company's success in securing clients across various market segments in Latin America also demonstrates the effectiveness of their approach and the potential of RPA in the region.

Impact #1

Botget's unique approach to offering RPA solutions has not only helped the company secure clients but also transformed the way these businesses view and use technology. By offering free trials and POCs, Botget has been able to demonstrate the value of RPA, helping businesses understand its benefits and potential. The company's 30-day guarantee has also instilled confidence in their clients, assuring them of the effectiveness of the technology. Furthermore, by offering RPA as a SaaS, Botget has made the technology more affordable and accessible, enabling more businesses to leverage it to improve their operations. The company's success in securing clients across various market segments in Latin America also demonstrates the effectiveness of their approach and the potential of RPA in the region.

Benefit #1	Botget was able to secure its first client within two months of operation.
Benefit #2	The company has secured four clients across Latin America within six months of operation.
Benefit #3	Botget's approach has helped reduce the cost of RPA for end-users, making the technology more accessible to smaller companies.

Benefit #1

Botget was able to secure its first client within two months of operation.

Benefit #2

The company has secured four clients across Latin America within six months of operation.

Benefit #3

Botget's approach has helped reduce the cost of RPA for end-users, making the technology more accessible to smaller companies.

Download PDF Version

Overview

Botget: Pioneering Digital Transformation in Latin America through RPA

Operational Impact

Quantitative Benefit