Case Studies Booz Allen Hamilton strengthens connections with global workforce

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	Booz Allen Hamilton strengthens connections with global workforce

Booz Allen Hamilton strengthens connections with global workforce

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service
Applicable Functions	Business Operation Human Resources
Services	System Integration Training
Challenge	Leadership at Booz Allen Hamilton recognized the need to improve communication and engagement with their dispersed workforce. With 75% of their 29,000 employees working remotely and often embedded with clients, these employees lacked access to company tools and resources and rarely checked their corporate email. The challenge was to find a technology solution that could connect executives and managers directly with these employees, ensuring they received relevant information and felt aligned with the corporate mission. Additionally, Booz Allen wanted to empower employees to become brand ambassadors, sharing approved company content on social media to enhance brand advocacy. Read More
About Customer	Booz Allen Hamilton is a U.S.-based management and technology consulting firm with over 100 years of experience. The company primarily serves clients in the defense and intelligence industries. With a global workforce of over 29,000 employees, approximately 75% of them work remotely, often embedded with clients. This unique work environment presents challenges in maintaining effective communication and engagement with employees who do not have regular access to company tools and resources. Booz Allen Hamilton sought a solution to bridge this communication gap and strengthen connections with their dispersed workforce. Read More
Solution	Booz Allen Hamilton implemented the Firstup platform to address their communication challenges. Firstup is a mobile communication platform that delivers relevant information directly to employees' mobile devices, regardless of their location. The platform integrates with Workday, allowing Booz Allen to segment employees by role, team, and location, ensuring they receive personalized and targeted information. The platform also enables the communication team to deliver a weekly newsletter with the most important and interesting content. By using Firstup, Booz Allen has been able to engage a previously disconnected workforce, providing them with greater access to critical company information and tools. This has empowered employees to become knowledgeable advocates on social media, sharing approved company content and enhancing brand advocacy. The platform's metrics allow Booz Allen to measure employee engagement accurately and track the impact of their communication efforts. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Applicable Functions

Business Operation

Human Resources

Services

System Integration

Training

Challenge

Leadership at Booz Allen Hamilton recognized the need to improve communication and engagement with their dispersed workforce. With 75% of their 29,000 employees working remotely and often embedded with clients, these employees lacked access to company tools and resources and rarely checked their corporate email. The challenge was to find a technology solution that could connect executives and managers directly with these employees, ensuring they received relevant information and felt aligned with the corporate mission. Additionally, Booz Allen wanted to empower employees to become brand ambassadors, sharing approved company content on social media to enhance brand advocacy.

About Customer

Booz Allen Hamilton is a U.S.-based management and technology consulting firm with over 100 years of experience. The company primarily serves clients in the defense and intelligence industries. With a global workforce of over 29,000 employees, approximately 75% of them work remotely, often embedded with clients. This unique work environment presents challenges in maintaining effective communication and engagement with employees who do not have regular access to company tools and resources. Booz Allen Hamilton sought a solution to bridge this communication gap and strengthen connections with their dispersed workforce.

Solution

Booz Allen Hamilton implemented the Firstup platform to address their communication challenges. Firstup is a mobile communication platform that delivers relevant information directly to employees' mobile devices, regardless of their location. The platform integrates with Workday, allowing Booz Allen to segment employees by role, team, and location, ensuring they receive personalized and targeted information. The platform also enables the communication team to deliver a weekly newsletter with the most important and interesting content. By using Firstup, Booz Allen has been able to engage a previously disconnected workforce, providing them with greater access to critical company information and tools. This has empowered employees to become knowledgeable advocates on social media, sharing approved company content and enhancing brand advocacy. The platform's metrics allow Booz Allen to measure employee engagement accurately and track the impact of their communication efforts.

Impact #1	Within 18 months of implementing the Firstup platform, 41% of Booz Allen's employees registered for the platform, indicating a strong demand for improved communication and connection with the home office.
Impact #2	The platform has enabled Booz Allen to segment employees by role, team, and location, ensuring they receive relevant and personalized information, which has improved overall employee engagement.
Impact #3	The weekly newsletter delivered through Firstup packages the most important and interesting content in a digestible format, keeping employees informed and connected.

Impact #1

Within 18 months of implementing the Firstup platform, 41% of Booz Allen's employees registered for the platform, indicating a strong demand for improved communication and connection with the home office.

Impact #2

The platform has enabled Booz Allen to segment employees by role, team, and location, ensuring they receive relevant and personalized information, which has improved overall employee engagement.

Impact #3

The weekly newsletter delivered through Firstup packages the most important and interesting content in a digestible format, keeping employees informed and connected.

Benefit #1	41% employee adoption of the Firstup platform within the first 18 months.
Benefit #2	Goal to enroll 50% of the company's workforce within the next year.

Benefit #1

41% employee adoption of the Firstup platform within the first 18 months.

Benefit #2

Goal to enroll 50% of the company's workforce within the next year.

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Overview

Booz Allen Hamilton strengthens connections with global workforce

Operational Impact

Quantitative Benefit