MoEngage
Case Studies
Boosting User Engagement and Onboarding Efficiency: A Case Study on CoinDCX
Overview
Boosting User Engagement and Onboarding Efficiency: A Case Study on CoinDCXMoEngage |
Application Infrastructure & Middleware - Blockchain Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery Finance & Insurance | |
Quality Assurance Sales & Marketing | |
Behavior & Emotion Tracking Leakage & Flood Monitoring | |
Operational Impact
The adoption of MoEngage's customer engagement platform and the revised engagement strategy significantly improved CoinDCX's operational results. The company was able to optimize the onboarding experience and improve onboarding numbers by bridging gaps between onboarding steps and offering better onboarding engagement. The team strategically focused on push notification as their channel and used email and web push notification as secondary channels. The use of MoEngage's Analytics also helped the team understand the behavior of dormant users and reactivate them. The team was able to increase KYC verification to 10% and bank verification to 95%. Additionally, the company ran feedback campaigns for active users to understand their experience and various product features. This strategy helped the team understand the gaps within the engagement and overall experience across the website and app, leading to necessary changes in the UI/UX and engagement messages. This directly impacted their weekly active users' count, which grew to 80% since January 2021. | |
Quantitative Benefit
80% increase in weekly active users | |
10% boost in KYC verification rate | |
95% improvement in bank verification rate | |