Inflow Case Studies Boosting Strategic Content Revenue by 64% through Content Pruning: A Case Study

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	Boosting Strategic Content Revenue by 64% through Content Pruning: A Case Study Inflow

Boosting Strategic Content Revenue by 64% through Content Pruning: A Case Study

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Technology Category	Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries	Education Retail
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Traffic Monitoring Transportation Simulation
Services	Testing & Certification
Challenge	The primary challenge faced by most eCommerce stores is improving and expanding their content to enhance their SEO performance. This process often requires significant time and resources. However, the case study focuses on an alternative approach to increase organic traffic without adding new content or improving existing content. The solution lies in deindexing low-performing blog posts through a process known as content pruning. This SEO tactic requires less work than adding new content and can significantly boost organic traffic and revenue. The case study highlights the experience of HomeScienceTools.com, an online store that provides educational scientific products. The store's blog, 'Learning Center,' was hosted on its own subdomain, which had its own SEO impacts. The challenge was to improve the site's SEO performance by pruning underperforming pages. Read More
About Customer	The customer in this case study is HomeScienceTools.com, an online store that provides educational scientific products. The store had a blog called 'Learning Center,' which was hosted on its own subdomain. The blog had a significant number of pages, some of which were underperforming in terms of organic traffic, total pageviews, conversions, and backlinks. The challenge for HomeScienceTools.com was to improve the SEO performance of its site by pruning these underperforming pages. The store was open to the idea of content pruning and was willing to implement the recommendations provided after a full content audit of the 'Learning Center' section of their site. Read More
Solution	The solution was to perform a full content audit of the 'Learning Center' section of HomeScienceTools.com's site. The audit identified underperforming pages, which were then pruned. These were pages with little or no organic traffic, total pageviews, conversions, and backlinks. The team pruned roughly 200 pages, about 10% of the total blog pages, starting with the worst quality offenders. The process of content pruning works because of its impact on link equity distribution. If a page doesn't bring value through total traffic, conversions, or links pointing to it, then it's dragging down the potential benefits provided by high pages that do carry their own weight. Pruning the low-performing content can be seen as a business decision to stop the flow of resources to a part of the business that doesn't bring value. A content audit and subsequent pruning help to optimize this link equity distribution and improve SEO performance. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Applicable Industries

Education

Retail

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Traffic Monitoring

Transportation Simulation

Services

Testing & Certification

Challenge

The primary challenge faced by most eCommerce stores is improving and expanding their content to enhance their SEO performance. This process often requires significant time and resources. However, the case study focuses on an alternative approach to increase organic traffic without adding new content or improving existing content. The solution lies in deindexing low-performing blog posts through a process known as content pruning. This SEO tactic requires less work than adding new content and can significantly boost organic traffic and revenue. The case study highlights the experience of HomeScienceTools.com, an online store that provides educational scientific products. The store's blog, 'Learning Center,' was hosted on its own subdomain, which had its own SEO impacts. The challenge was to improve the site's SEO performance by pruning underperforming pages.

About Customer

The customer in this case study is HomeScienceTools.com, an online store that provides educational scientific products. The store had a blog called 'Learning Center,' which was hosted on its own subdomain. The blog had a significant number of pages, some of which were underperforming in terms of organic traffic, total pageviews, conversions, and backlinks. The challenge for HomeScienceTools.com was to improve the SEO performance of its site by pruning these underperforming pages. The store was open to the idea of content pruning and was willing to implement the recommendations provided after a full content audit of the 'Learning Center' section of their site.

Solution

The solution was to perform a full content audit of the 'Learning Center' section of HomeScienceTools.com's site. The audit identified underperforming pages, which were then pruned. These were pages with little or no organic traffic, total pageviews, conversions, and backlinks. The team pruned roughly 200 pages, about 10% of the total blog pages, starting with the worst quality offenders. The process of content pruning works because of its impact on link equity distribution. If a page doesn't bring value through total traffic, conversions, or links pointing to it, then it's dragging down the potential benefits provided by high pages that do carry their own weight. Pruning the low-performing content can be seen as a business decision to stop the flow of resources to a part of the business that doesn't bring value. A content audit and subsequent pruning help to optimize this link equity distribution and improve SEO performance.

Impact #1	The operational results of the content pruning initiative were significant. After the pruning, the site's organic keyword footprint initially dropped slightly but then increased considerably in the 90 days following the pruning. This upward trend in rankings continued over time. The pruning of blog content from HomeScienceTools.com's subdomain led to impressive results, including a significant increase in organic sessions, transactions, and strategic content revenue. The content pruning initiative was a crucial part of a larger overall growth framework for improving website performance, and it provided tangible and significant results to meet the brand's needs. The customer, HomeScienceTools.com, was satisfied with the results and noted a continued upward trend in performance.

Impact #1

The operational results of the content pruning initiative were significant. After the pruning, the site's organic keyword footprint initially dropped slightly but then increased considerably in the 90 days following the pruning. This upward trend in rankings continued over time. The pruning of blog content from HomeScienceTools.com's subdomain led to impressive results, including a significant increase in organic sessions, transactions, and strategic content revenue. The content pruning initiative was a crucial part of a larger overall growth framework for improving website performance, and it provided tangible and significant results to meet the brand's needs. The customer, HomeScienceTools.com, was satisfied with the results and noted a continued upward trend in performance.

Benefit #1	104% increase in organic sessions
Benefit #2	102% increase in transactions
Benefit #3	64% increase in strategic content revenue

Benefit #1

104% increase in organic sessions

Benefit #2

102% increase in transactions

Benefit #3

64% increase in strategic content revenue

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Overview

Boosting Strategic Content Revenue by 64% through Content Pruning: A Case Study

Operational Impact

Quantitative Benefit