MoEngage Case Studies Boosting Sales with Dynamic Emails and Push Notifications: A Case Study on SIVVI.COM

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	Boosting Sales with Dynamic Emails and Push Notifications: A Case Study on SIVVI.COM MoEngage

Boosting Sales with Dynamic Emails and Push Notifications: A Case Study on SIVVI.COM

MoEngage

Applicable Industries	Apparel E-Commerce
Applicable Functions	Procurement Sales & Marketing
Challenge	SIVVI.COM, a leading online retailer based in Dubai, was grappling with a common issue in the e-commerce industry - browse and cart abandonment. This issue was leading to low conversion rates on their website. In the e-commerce sector, it's a known fact that a significant percentage of visitors abandon their shopping carts, with the figure standing at 69%. SIVVI.COM was no exception to this trend, and they were losing potential sales due to this high rate of abandonment. Read More
About Customer	SIVVI.COM is a leading online retailer based in Dubai, United Arab Emirates. They specialize in selling on-trend clothing, footwear, and accessories for both men and women. As an e-commerce platform, they face the common challenge of cart and browse abandonment, which leads to low conversion rates on their website. Despite this challenge, they are committed to finding innovative solutions to improve their customer engagement and increase sales. Read More
Solution	To tackle the challenge of browse and cart abandonment, SIVVI.COM turned to MoEngage's Dynamic Email Re-targeting and Smart Triggers. With the help of MoEngage Dynamic emails, SIVVI.COM was able to create personalized emails without any technical support. These emails were used to remind users of the items they had browsed or left in their carts, effectively re-targeting those who had abandoned their shopping process. This strategy helped recover up to 10% of abandoning users, contributing to an increase in sales. Additionally, SIVVI.COM utilized MoEngage Smart Trigger push notifications to target cart abandoners on both their mobile app and website. Read More Log in to view content
Contents

Applicable Industries

Apparel

E-Commerce

Applicable Functions

Procurement

Sales & Marketing

Challenge

SIVVI.COM, a leading online retailer based in Dubai, was grappling with a common issue in the e-commerce industry - browse and cart abandonment. This issue was leading to low conversion rates on their website. In the e-commerce sector, it's a known fact that a significant percentage of visitors abandon their shopping carts, with the figure standing at 69%. SIVVI.COM was no exception to this trend, and they were losing potential sales due to this high rate of abandonment.

About Customer

SIVVI.COM is a leading online retailer based in Dubai, United Arab Emirates. They specialize in selling on-trend clothing, footwear, and accessories for both men and women. As an e-commerce platform, they face the common challenge of cart and browse abandonment, which leads to low conversion rates on their website. Despite this challenge, they are committed to finding innovative solutions to improve their customer engagement and increase sales.

Solution

To tackle the challenge of browse and cart abandonment, SIVVI.COM turned to MoEngage's Dynamic Email Re-targeting and Smart Triggers. With the help of MoEngage Dynamic emails, SIVVI.COM was able to create personalized emails without any technical support. These emails were used to remind users of the items they had browsed or left in their carts, effectively re-targeting those who had abandoned their shopping process. This strategy helped recover up to 10% of abandoning users, contributing to an increase in sales. Additionally, SIVVI.COM utilized MoEngage Smart Trigger push notifications to target cart abandoners on both their mobile app and website.

Impact #1	The implementation of MoEngage's Dynamic Email Re-targeting and Smart Triggers has significantly improved SIVVI.COM's operational efficiency. The ability to create personalized emails without any technical support has streamlined their marketing process, allowing them to focus more on their core business operations. Moreover, the use of smart trigger push notifications has enhanced their customer engagement on both their mobile app and website. This has not only helped in reducing cart abandonment but also in converting visitors into customers, thereby boosting their sales.

Impact #1

The implementation of MoEngage's Dynamic Email Re-targeting and Smart Triggers has significantly improved SIVVI.COM's operational efficiency. The ability to create personalized emails without any technical support has streamlined their marketing process, allowing them to focus more on their core business operations. Moreover, the use of smart trigger push notifications has enhanced their customer engagement on both their mobile app and website. This has not only helped in reducing cart abandonment but also in converting visitors into customers, thereby boosting their sales.

Benefit #1	10% of users returning from MoEngage dynamic emails completed a purchase.
Benefit #2	16% of users coming from a Smart Trigger push campaign completed a purchase.
Benefit #3	The use of dynamic emails and smart triggers helped recover up to 10% of abandoning users.

Benefit #1

10% of users returning from MoEngage dynamic emails completed a purchase.

Benefit #2

16% of users coming from a Smart Trigger push campaign completed a purchase.

Benefit #3

The use of dynamic emails and smart triggers helped recover up to 10% of abandoning users.

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Overview

Boosting Sales with Dynamic Emails and Push Notifications: A Case Study on SIVVI.COM

Operational Impact

Quantitative Benefit