Overview
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Boosting Sales Through Curbside Pick-Up: A Case Study of The Crawfish HoleManyChat |
Networks & Connectivity - Radio Access Network Sensors - Autonomous Driving Sensors | |
Automotive Telecommunications | |
Procurement Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
System Integration | |
Operational Impact
The implementation of the Messenger bot ordering system and the running of Facebook ads significantly boosted The Crawfish Hole's sales. The curbside pick-up service was not only more convenient for their customers but also helped lower person-to-person interactions, which was crucial during the pandemic. The multi-channel follow-up system ensured that potential customers were reminded of their orders, thereby increasing the chances of order completion. The easy redemption process also enhanced the customer experience. Despite market uncertainty and a multitude of layoffs, the restaurant thrived, making more sales than before the shutdown. The strategy also helped the restaurant build a database of fans, which could be beneficial for future marketing efforts. | |
Quantitative Benefit
Generated over $23,000 in additional sales through pick-up orders | |
Attracted 361 first-time visits | |
Collected 1,338 email and SMS sign-ups | |