Conversica
Case Studies
Boosting Revenue and Productivity in Off-Season with IoT: A Case Study of a Single-Family Home Rental Company
Overview
Boosting Revenue and Productivity in Off-Season with IoT: A Case Study of a Single-Family Home Rental CompanyConversica |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Event-Driven Application | |
Buildings | |
Maintenance Sales & Marketing | |
Inventory Management Real-Time Location System (RTLS) | |
System Integration | |
Operational Impact
The implementation of Conversica's solution led to significant operational improvements. The three-month Conversica pilot to re-engage dead or dropped leads generated more than 80 closed rental agreements, resulting in nearly US$1.6 million in additional annual revenue. The company achieved a real-time engagement rate of 53 percent across 9,600 total leads worked by Conversica. Among those leads, agents set 2,600 appointments, contributing to incremental monthly revenue of US$128,000. Conversica also enabled the company’s agents to prioritize leads and manage their time more efficiently since they were confident that the leads they received from Marketo had been qualified by Conversica. Furthermore, 944 leads left valuable feedback that the director of inside sales could use to guide decisions on how best to train and manage the company’s agents, as well as determine the effectiveness of various lead sources. | |
Quantitative Benefit
9,600 leads worked by Conversica | |
53 percent real-time engagement rate | |
2,600 appointments set | |