IBM
Case Studies
Boosting rail ticket sales to better compete against low-cost travel providers
Overview
Boosting rail ticket sales to better compete against low-cost travel providersIBM |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries Networks & Connectivity - Network Management & Analysis Software | |
Railway & Metro | |
Business Operation Sales & Marketing | |
Public Transportation Management Real-Time Location System (RTLS) Transportation Simulation | |
Software Design & Engineering Services System Integration | |
Operational Impact
Sleek, modern customer interfaces that offer a wider range of travel options. | |
The ability to process an ever-increasing number of transactions is achieved through WebSphere front-end servers and IBM WebSphere Application Server for z/OS, which are key in enabling the operator to scale up to meet increased demand. | |
The company’s new strategy revolves around creating enticing travel solutions with real-time pricing and promotions, and round-the-clock availability for mobile apps and online access. | |
Quantitative Benefit
Boosted ticket sales by a double-digit percentage. | |