Boosting Facebook Live Distribution by 229X: A Case Study on Jump Consulting

Bella Vasta, the founder of Jump Consulting, a pet business coaching company, was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads. Prior to this, she relied on a registration bot, social media posts, and co-marketing with guests to promote her webinars. However, she struggled to reach a larger audience with her live trainings. The goal was to design a system that would drive more views to Facebook Live while creating an engaging experience for the user. The challenge was to extend the organic reach of their live trainings without spending money on ads, which was proving to be a difficult task.

Jump Consulting is a company founded by Bella Vasta in 2007. Bella is a pet business coach with nearly 15 years of experience in the field. She offers one-on-one coaching, free online training, weekly podcasts, masterminds, and Facebook Live events. Her mission is to help pet business professionals create a scalable business for themselves and stand out from the competition. The company was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads.