Overview
![]() |
Boosting Engagement with Instagram Automation: A Case Study on Roma by RochiManyChat |
Cement Retail | |
Sales & Marketing | |
Leasing Finance Automation Retail Store Automation | |
Operational Impact
The Instagram Automation campaign run by Roma by Rochi and ChatBlender was a resounding success. The brand saw a significant lift in engagement, with a 741% increase in just one week. The campaign also resulted in a substantial increase in the brand's reach, with an 82% increase reported. The campaign was not only successful in driving engagement but also in capturing valuable lead information. Over 4,470 emails were captured during the campaign, providing the brand with a wealth of potential leads for future marketing efforts. The campaign also encouraged followers to engage more deeply with the brand, with over 43,000 post comments and 6,000 new followers on Instagram. The brand was able to track all this data and use it to identify potential brand ambassadors for future campaigns. | |
Quantitative Benefit
741% increase in engagement | |
82% increase in reach in one week | |
4,470 emails captured | |