MoEngage Case Studies Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push

Edit This Case Study Record

	Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push MoEngage

Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push

MoEngage

Technology Category	Analytics & Modeling - Real Time Analytics Robots - Wheeled Robots
Applicable Industries	Equipment & Machinery Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Traffic Monitoring Transportation Simulation
Challenge	SportsCafe, a digital platform for Indian sports fans, was facing a challenge in increasing traffic and engagement on their website. The majority of their revenue came from digital advertising, and with the industry seeing a 20% growth year over year, they were keen to capitalize on this trend. However, they were heavily reliant on traditional means of driving traffic, such as social media and Google AdWords. Despite these efforts, 90% of their traffic was from anonymous visitors, and they were struggling to create a pool of engaged visitors who would regularly return to the site. This was particularly important for mobile users, who were a key demographic for SportsCafe. Read More
About Customer	SportsCafe is a digital platform dedicated to Indian sports fans. It provides a comprehensive range of services, including live scores, match reports, features, and much more. As a digital advertising-driven site, SportsCafe relies heavily on increasing visitors and engagement on their website to boost revenue. The majority of their traffic comes from anonymous visitors, and they have been using traditional means such as social media and Google AdWords to drive traffic. However, they were looking for innovative ways to increase traffic and create a pool of engaged visitors who would keep coming back to the site, especially on mobile devices. Read More
Solution	To address this challenge, SportsCafe implemented MoEngage Web Push, a tool that allowed them to deliver mobile app-like push notifications on both desktop and mobile devices. This solution enabled them to reach out to over 10,000 users with real-time web push notifications, establishing themselves as a trusted source for real-time sports information. They used advanced segmentation based on fans' sports interests to send timely and relevant notifications, which significantly increased overall page views on the website. Additionally, MoEngage's goal tracking feature allowed SportsCafe to identify their most loyal audience segments, target them with specific messages, and measure the impact on metrics like time spent on the site. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Robots - Wheeled Robots

Applicable Industries

Equipment & Machinery

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Traffic Monitoring

Transportation Simulation

Challenge

SportsCafe, a digital platform for Indian sports fans, was facing a challenge in increasing traffic and engagement on their website. The majority of their revenue came from digital advertising, and with the industry seeing a 20% growth year over year, they were keen to capitalize on this trend. However, they were heavily reliant on traditional means of driving traffic, such as social media and Google AdWords. Despite these efforts, 90% of their traffic was from anonymous visitors, and they were struggling to create a pool of engaged visitors who would regularly return to the site. This was particularly important for mobile users, who were a key demographic for SportsCafe.

About Customer

SportsCafe is a digital platform dedicated to Indian sports fans. It provides a comprehensive range of services, including live scores, match reports, features, and much more. As a digital advertising-driven site, SportsCafe relies heavily on increasing visitors and engagement on their website to boost revenue. The majority of their traffic comes from anonymous visitors, and they have been using traditional means such as social media and Google AdWords to drive traffic. However, they were looking for innovative ways to increase traffic and create a pool of engaged visitors who would keep coming back to the site, especially on mobile devices.

Solution

To address this challenge, SportsCafe implemented MoEngage Web Push, a tool that allowed them to deliver mobile app-like push notifications on both desktop and mobile devices. This solution enabled them to reach out to over 10,000 users with real-time web push notifications, establishing themselves as a trusted source for real-time sports information. They used advanced segmentation based on fans' sports interests to send timely and relevant notifications, which significantly increased overall page views on the website. Additionally, MoEngage's goal tracking feature allowed SportsCafe to identify their most loyal audience segments, target them with specific messages, and measure the impact on metrics like time spent on the site.

Impact #1	The implementation of MoEngage Web Push resulted in significant operational benefits for SportsCafe. They were able to establish themselves as a trusted source for real-time sports information, which was a key factor in attracting and retaining users. The use of advanced segmentation allowed them to send highly relevant notifications to their users, which increased engagement and page views. Furthermore, the ability to identify and target their most loyal audience segments resulted in a significant increase in the total time spent on the website. The high click-through rate for web push notifications also demonstrated that this method was as effective, if not more so, than other marketing channels. Overall, MoEngage Web Push enabled SportsCafe to achieve their traffic and engagement goals and provided a solid foundation for future growth.

Impact #1

The implementation of MoEngage Web Push resulted in significant operational benefits for SportsCafe. They were able to establish themselves as a trusted source for real-time sports information, which was a key factor in attracting and retaining users. The use of advanced segmentation allowed them to send highly relevant notifications to their users, which increased engagement and page views. Furthermore, the ability to identify and target their most loyal audience segments resulted in a significant increase in the total time spent on the website. The high click-through rate for web push notifications also demonstrated that this method was as effective, if not more so, than other marketing channels. Overall, MoEngage Web Push enabled SportsCafe to achieve their traffic and engagement goals and provided a solid foundation for future growth.

Benefit #1	32% increase in average page views on SportsCafe
Benefit #2	Over 10,000 users driven to the site in the first 100 days with web push notifications
Benefit #3	120% increase in time spent on the site from 'web push visitors' compared to regular visitors

Benefit #1

32% increase in average page views on SportsCafe

Benefit #2

Over 10,000 users driven to the site in the first 100 days with web push notifications

Benefit #3

120% increase in time spent on the site from 'web push visitors' compared to regular visitors

Download PDF Version

Overview

Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push

Operational Impact

Quantitative Benefit