Overview
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Boosting Engagement and Lead Generation with Instagram Automation: The Frazer Brookes CaseManyChat |
Analytics & Modeling - Robotic Process Automation (RPA) Application Infrastructure & Middleware - Event-Driven Application | |
Glass | |
Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
Operational Impact
The implementation of Instagram Automation by ManyChat resulted in a significant increase in engagement and lead generation for Frazer Brookes. The automated responses to Story Mentions and messages made Brookes’ followers feel heard and valued, which in turn increased engagement by 40% for Stories. The automation also helped manage the large volume of messages from followers, allowing Brookes to maintain meaningful interactions despite the growing follower count. The use of Keyword Automation also proved effective in qualifying leads for Brookes’ Success Summit event. When Brookes participated in a live event, he encouraged viewers to direct message him with the keyword “Summit” to learn more, leading to increased sign-ups for the summit. | |
Quantitative Benefit
40% lift in Instagram Story engagement | |
440 more organic leads since using Instagram Automation | |
200 sales page views in a 30 minute time window | |