Boosting Engagement and Lead Generation with Instagram Automation: The Frazer Brookes Case

Frazer Brookes, a second-generation network marketer and a significant influencer in the industry, was facing a challenge with his rapidly growing Instagram profile. His follower count had almost doubled in less than a year, growing from 60,000 to 117,000. As an influencer, Brookes valued meaningful conversations with his followers, but the increasing follower count made it difficult for him to personally respond to every Story Mention, comment, or direct message. The challenge was to maintain the quality of engagement with his followers while managing the growing volume of interactions. Brookes was also looking for ways to better connect with his followers, especially using Facebook Messenger, which can be connected to Instagram accounts. The goal was to quickly engage with followers from Story mentions and live streams to test if Instagram Automation by ManyChat could improve engagement in an authentic way.

Frazer Brookes is a second-generation network marketer who has built a significant presence in the industry. His parents, who entered the industry in 1987, grew an eight-figure business through network marketing and taught Brookes the secrets of the business. Since 2017, Brookes has spoken on over 30 stages worldwide, is a best-selling author, and started Success Summit, Europe’s leading generic network marketing event. Today, Brookes teaches others how to use social media to grow their network marketing business. He’s one of the biggest influencers in the industry with over 117,000 followers on his Instagram profile.