Boosting Email Marketing Revenue: A Case Study on Hunter & Gather

Hunter & Gather, an ecommerce brand committed to providing nutrient-dense, natural food, was facing a challenge in improving the performance of their email marketing and increasing the percentage of their owned and returning revenue. They were keen on enhancing their customer experience and personalization, but their existing Klaviyo email marketing program was not performing up to industry benchmarks. They were missing critical flows and segments that could have boosted their performance. To address this, they sought the help of Blend Commerce, one of Octane AI's top agency partners, to analyze and improve their current email marketing program.

Hunter & Gather Foods is an ecommerce brand founded by British couple Amy and Jeff Webster. The brand is committed to providing food that is nutrient-dense, natural, and free from refined sugars, grains, and inflammatory fats. They meticulously source, test, and taste each product and ingredient to ensure the best quality with clean recipes. Their commitment to sustainability, the environment, and transparency has made them a favorite among consumers. They are also leaders in the zero-party data movement, emphasizing the collection of data from customers in a privacy-friendly way and delivering value in return.