CallTrackingMetrics
Case Studies
Boosting Digital Campaign Visibility by 300%: A Case Study on CTM Implementation
Overview
Boosting Digital Campaign Visibility by 300%: A Case Study on CTM ImplementationCallTrackingMetrics |
Education Equipment & Machinery | |
Sales & Marketing | |
Supply Chain Visibility Virtual Training | |
Training | |
Operational Impact
The implementation of CTM transformed the company's digital marketing strategy and operations. It not only increased visibility into their campaigns but also reduced workload by automatically assigning leads to sources and updating Salesforce records. The company was able to measure ROI for the first time in over a decade, enabling them to make informed decisions and adjust spend as needed. The call recording feature of CTM improved their sales process by allowing staff to review their calls and make necessary improvements. This became a valuable training tool, eliminating the need for frequent formal staff training sessions. With increased visibility and evidence of what was working, the company began to trust in digital marketing again, optimizing for greater business growth and building a competitive edge with better technology and processes. | |
Quantitative Benefit
300% increase in campaign visibility with the implementation of CTM. | |
100% segmented accuracy for inbound calls from different channels. | |
Significant increase in lead generation, matching the total leads collected over the previous year within a month. | |