IBM
Case Studies
Boosting Customer Loyalty and Revenue with IBM Marketing Cloud: A Case Study on 1-800-GOT-JUNK?
Overview
Boosting Customer Loyalty and Revenue with IBM Marketing Cloud: A Case Study on 1-800-GOT-JUNK?IBM |
Analytics & Modeling - Real Time Analytics | |
Cities & Municipalities Telecommunications | |
Product Research & Development Sales & Marketing | |
Real-Time Location System (RTLS) Track & Trace of Assets | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
The implementation of IBM Marketing Cloud significantly improved the effectiveness of 1-800-GOT-JUNK?'s email marketing. The company was able to personalize its communications, leading to increased customer loyalty and revenue. The customer loyalty program and call center program boosted customer engagement, with the loyalty program contributing significantly to the total revenue driven by email. The call center program also showed promising results with a notable conversion rate. The company was able to achieve new levels of customer engagement, with each email message generating substantial revenue. The success of these programs indicates the potential for further revenue growth through more targeted and relevant emails. | |
Quantitative Benefit
The Customer Loyalty Program achieved a 20 percent open rate. | |
The Customer Loyalty Program contributed nearly 4 percent to the total revenue driven by email. | |
The third email in the Customer Loyalty Program series converted 65 percent more over the second email, and 88 percent more than the first email. | |