MoEngage
Case Studies
Boosting Customer Lifetime Value: A Case Study on Fave's Use of MoEngage Flows
Overview
Boosting Customer Lifetime Value: A Case Study on Fave's Use of MoEngage FlowsMoEngage |
Sensors - Flow Meters Sensors - Liquid Detection Sensors | |
Procurement | |
Operational Impact
The implementation of MoEngage Flows has significantly improved Fave's operational efficiency. The tool's ability to create, visualize, and deploy multiple, interconnected, lifecycle campaigns across all channels has streamlined the company's marketing efforts. The onboarding and re-engagement flows have not only helped to drive first purchases and increase user engagement, but they have also automated the process of re-engaging users who have already completed a purchase. This has freed up valuable time and resources that can be used to further enhance the user experience and drive growth. Moreover, the use of push notifications and SMS has allowed Fave to maintain a constant line of communication with its users, fostering a sense of connection and loyalty. | |
Quantitative Benefit
2X Increase in customer lifetime value with journeys | |
15% Increase in first-purchase transactions with MoEngage Flows automation | |