Census
Case Studies
Boosting Conversion Rates with User Behavior Data: A Case Study on Apollo
Overview
Boosting Conversion Rates with User Behavior Data: A Case Study on ApolloCensus |
Cybersecurity & Privacy - Intrusion Detection Functional Applications - Product Data Management Systems | |
Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
Operational Impact
The implementation of Census has led to significant operational improvements for Apollo. The ability to pipe in different product data has enabled more experimentation and iteration within the go-to-market and operations teams. This has led to more precise timing of outreach and higher value in customer interactions. The identification of product qualified leads that accurately reflect both Apollo’s business needs and the customer’s segment and funnel stage has also been a significant operational benefit. Overall, the use of Census has made user behavior data more accessible and actionable, leading to improved conversion rates and more efficient operations. | |
Quantitative Benefit
Conversion rates improved 5 to 10 times higher than standard with the use of Census. | |