Infobip
Case Studies
Boosting Conversion Rates with Conversational Marketing: A Case Study on Covéa Group's Life Insurance Department
Overview
Boosting Conversion Rates with Conversational Marketing: A Case Study on Covéa Group's Life Insurance DepartmentInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Telecommunications | |
Sales & Marketing | |
Chatbots Usage-Based Insurance | |
Operational Impact
The implementation of the conversational marketing campaign brought about significant operational results for the Life Insurance Department at Covéa Group. The rich media capabilities of RCS allowed for the insertion of the brand logo, which provided reassurance, trust, and increased brand awareness among customers. The end-to-end campaign on a single channel enhanced the conversational experiences and reduced the chances of losing a customer midway through their journey. The Infobip platform also empowered the department's team to implement RCS with maximum agility, and the intuitive interface made it easy for them to make real-time adjustments during the campaign. The local team at Infobip provided consultancy and implementation services, understanding the department's business and customer needs to deliver a personalized and cost-effective solution. | |
Quantitative Benefit
The campaign targeted 15,000 customers, of which 20% were reached via RCS. | |
The omnichannel setup ensured high deliverability of messages. | |
A similar campaign in 2020 over Email resulted in a 44.74% open rate and a conversion rate of only 0.05%. | |