Inflow Case Studies Boosting Brand Awareness and Social Engagement for eCommerce Brands: A Case Study on Asphalt Kingdom and Candy Direct

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	Boosting Brand Awareness and Social Engagement for eCommerce Brands: A Case Study on Asphalt Kingdom and Candy Direct Inflow

Boosting Brand Awareness and Social Engagement for eCommerce Brands: A Case Study on Asphalt Kingdom and Candy Direct

Inflow

Applicable Functions	Sales & Marketing
Use Cases	Track & Trace of Assets
Challenge	Asphalt Kingdom, a leading provider of asphalt and asphalt-related products, was struggling with low website traffic and insufficient backlinks, which were affecting their search engine rankings and overall revenue. They needed a creative approach to content marketing and link building to attract more attention to their brand. On the other hand, Candy Direct, an eCommerce site selling bulk vintage/nostalgic candy, had no content on their blog. They needed to create a rich and interesting library of blog content to attract potential customers and increase brand awareness. They also aimed to position themselves as a go-to source for bulk candy. Read More
About Customer	The customers in this case study are Asphalt Kingdom and Candy Direct. Asphalt Kingdom is a leading provider of asphalt and asphalt-related products, offering a comprehensive range of solutions for both residential and commercial applications. Despite their industry expertise, they were struggling with low website traffic and insufficient backlinks, which were affecting their search engine rankings and overall revenue. Candy Direct is an eCommerce site that specializes in selling bulk vintage and nostalgic candy. They had no content on their blog and needed to create a rich and interesting library of blog content to attract potential customers and increase brand awareness. Read More
Solution	For Asphalt Kingdom, a unique content marketing strategy was developed, focusing on targeting different customer personas and demographics with compelling and relevant content. A linkbait piece featuring 3-D chalk art was created, which was fun, unexpected, and had the potential to be a social media sensation. For Candy Direct, the solution involved keyword research, creative brainstorming, and content creation targeting party/event planners. An expert piece was compiled, interviewing Candy Stylists from around the world on how candy buffets can add pizazz to an event. Additionally, a social engagement strategy was implemented, involving a contest where users had to guess the number of jelly beans in a jar to win cash. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Use Cases

Track & Trace of Assets

Challenge

Asphalt Kingdom, a leading provider of asphalt and asphalt-related products, was struggling with low website traffic and insufficient backlinks, which were affecting their search engine rankings and overall revenue. They needed a creative approach to content marketing and link building to attract more attention to their brand. On the other hand, Candy Direct, an eCommerce site selling bulk vintage/nostalgic candy, had no content on their blog. They needed to create a rich and interesting library of blog content to attract potential customers and increase brand awareness. They also aimed to position themselves as a go-to source for bulk candy.

About Customer

The customers in this case study are Asphalt Kingdom and Candy Direct. Asphalt Kingdom is a leading provider of asphalt and asphalt-related products, offering a comprehensive range of solutions for both residential and commercial applications. Despite their industry expertise, they were struggling with low website traffic and insufficient backlinks, which were affecting their search engine rankings and overall revenue. Candy Direct is an eCommerce site that specializes in selling bulk vintage and nostalgic candy. They had no content on their blog and needed to create a rich and interesting library of blog content to attract potential customers and increase brand awareness.

Solution

For Asphalt Kingdom, a unique content marketing strategy was developed, focusing on targeting different customer personas and demographics with compelling and relevant content. A linkbait piece featuring 3-D chalk art was created, which was fun, unexpected, and had the potential to be a social media sensation. For Candy Direct, the solution involved keyword research, creative brainstorming, and content creation targeting party/event planners. An expert piece was compiled, interviewing Candy Stylists from around the world on how candy buffets can add pizazz to an event. Additionally, a social engagement strategy was implemented, involving a contest where users had to guess the number of jelly beans in a jar to win cash.

Impact #1	The creative content marketing strategies implemented for both Asphalt Kingdom and Candy Direct not only increased their brand awareness but also significantly boosted their social engagement. For Asphalt Kingdom, the 3-D chalk art piece was a huge hit within the asphalt community and beyond, giving them a strong competitive edge. The high number of links and social shares they received sent positive signals back to Google, potentially influencing their search engine rankings. For Candy Direct, the jelly bean guessing game and the expert piece on candy buffets not only attracted a large number of entries, pageviews, and social shares but also reinforced their brand image as a provider of nostalgic/vintage candy. The success of these strategies demonstrates the power of creative and targeted content marketing in increasing online engagement and brand awareness.

Impact #1

The creative content marketing strategies implemented for both Asphalt Kingdom and Candy Direct not only increased their brand awareness but also significantly boosted their social engagement. For Asphalt Kingdom, the 3-D chalk art piece was a huge hit within the asphalt community and beyond, giving them a strong competitive edge. The high number of links and social shares they received sent positive signals back to Google, potentially influencing their search engine rankings. For Candy Direct, the jelly bean guessing game and the expert piece on candy buffets not only attracted a large number of entries, pageviews, and social shares but also reinforced their brand image as a provider of nostalgic/vintage candy. The success of these strategies demonstrates the power of creative and targeted content marketing in increasing online engagement and brand awareness.

Benefit #1	For Asphalt Kingdom, the unique content marketing strategy resulted in 121 links and more than 4,200 social shares in less than 30 days.
Benefit #2	Candy Direct's jelly bean guessing game attracted 540 entries, tracked using the Rafflecopter plugin.
Benefit #3	The contest also resulted in 628 pageviews, 8 links, and 29 comments on the blog post.

Benefit #1

For Asphalt Kingdom, the unique content marketing strategy resulted in 121 links and more than 4,200 social shares in less than 30 days.

Benefit #2

Candy Direct's jelly bean guessing game attracted 540 entries, tracked using the Rafflecopter plugin.

Benefit #3

The contest also resulted in 628 pageviews, 8 links, and 29 comments on the blog post.

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Overview

Boosting Brand Awareness and Social Engagement for eCommerce Brands: A Case Study on Asphalt Kingdom and Candy Direct

Operational Impact

Quantitative Benefit