Comsol Case Studies Boost Sales and Build Stronger Relationships with the Deployment of Simulation Apps

	Boost Sales and Build Stronger Relationships with the Deployment of Simulation Apps Comsol

Boost Sales and Build Stronger Relationships with the Deployment of Simulation Apps

Comsol

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Equipment & Machinery Automotive
Applicable Functions	Sales & Marketing Product Research & Development
Use Cases	Predictive Maintenance Digital Twin Remote Asset Management
Services	Software Design & Engineering Services System Integration
Challenge	Rick Beyerle, a senior scientist at GrafTech's Advanced Energy Technologies (AET) subsidiary, identified a significant challenge in the sales process of their carbon and graphite products. The sales team needed to build trust with prospective customers, often requiring a 'proof of concept' to establish credibility. However, creating these proofs of concept was resource-intensive, requiring Rick and his team to divert R&D resources to modify and rerun validated models for each customer's specific configuration. The sales team, untrained in numerical modeling, found it difficult to navigate the complex models, which featured hundreds of parameters and boundary conditions. This situation led to inefficiencies and delays, as the application engineers were instructed to prioritize live tests over time-consuming simulations. Read More
About Customer	GrafTech International is a global leader in the production of carbon and graphite products, serving a wide range of industrial applications. The company operates through its Advanced Energy Technologies (AET) subsidiary, which focuses on innovation and technology. GrafTech's products are essential in various industries, including automotive, equipment and machinery, and more. The company is known for its commitment to quality and innovation, leveraging advanced technologies to meet the evolving needs of its customers. With a workforce of over 1,000 employees, GrafTech is dedicated to enhancing its sales processes and building stronger relationships with its customers through the deployment of cutting-edge simulation apps. Read More
Solution	To address the challenge, Rick and his team at GrafTech developed a user-friendly simulation app called 'SpreaderCalc' using the Application Builder available in the COMSOL Multiphysics software. This app allows sales engineers and field specialists to predict the performance of various virtual prototypes before testing costly physical prototypes. The app provides a streamlined and inclusive workflow, enabling the sales team to offer real-time answers to prospective customers. By deploying the app through the COMSOL Server, the simulation results are accessible via a secure web connection, making it easier for salespeople and customers to use. The app has significantly reduced the time and resources required to provide proofs of concept, allowing the sales team to focus on building trust and securing second meetings with potential clients. Additionally, the app fosters collaboration and transparency, enabling customers to present their buying choices more effectively within their organizations. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Equipment & Machinery

Automotive

Applicable Functions

Sales & Marketing

Product Research & Development

Use Cases

Predictive Maintenance

Digital Twin

Remote Asset Management

Services

Software Design & Engineering Services

System Integration

Challenge

Rick Beyerle, a senior scientist at GrafTech's Advanced Energy Technologies (AET) subsidiary, identified a significant challenge in the sales process of their carbon and graphite products. The sales team needed to build trust with prospective customers, often requiring a 'proof of concept' to establish credibility. However, creating these proofs of concept was resource-intensive, requiring Rick and his team to divert R&D resources to modify and rerun validated models for each customer's specific configuration. The sales team, untrained in numerical modeling, found it difficult to navigate the complex models, which featured hundreds of parameters and boundary conditions. This situation led to inefficiencies and delays, as the application engineers were instructed to prioritize live tests over time-consuming simulations.

About Customer

GrafTech International is a global leader in the production of carbon and graphite products, serving a wide range of industrial applications. The company operates through its Advanced Energy Technologies (AET) subsidiary, which focuses on innovation and technology. GrafTech's products are essential in various industries, including automotive, equipment and machinery, and more. The company is known for its commitment to quality and innovation, leveraging advanced technologies to meet the evolving needs of its customers. With a workforce of over 1,000 employees, GrafTech is dedicated to enhancing its sales processes and building stronger relationships with its customers through the deployment of cutting-edge simulation apps.

Solution

To address the challenge, Rick and his team at GrafTech developed a user-friendly simulation app called 'SpreaderCalc' using the Application Builder available in the COMSOL Multiphysics software. This app allows sales engineers and field specialists to predict the performance of various virtual prototypes before testing costly physical prototypes. The app provides a streamlined and inclusive workflow, enabling the sales team to offer real-time answers to prospective customers. By deploying the app through the COMSOL Server, the simulation results are accessible via a secure web connection, making it easier for salespeople and customers to use. The app has significantly reduced the time and resources required to provide proofs of concept, allowing the sales team to focus on building trust and securing second meetings with potential clients. Additionally, the app fosters collaboration and transparency, enabling customers to present their buying choices more effectively within their organizations.

Impact #1	The deployment of the SpreaderCalc app has streamlined the sales process, allowing sales engineers to provide real-time answers to prospective customers.
Impact #2	The app has reduced the time and resources required to create proofs of concept, enabling the sales team to focus on building trust and securing second meetings with potential clients.
Impact #3	The app fosters collaboration and transparency, making it easier for customers to present their buying choices within their organizations.

Impact #1

The deployment of the SpreaderCalc app has streamlined the sales process, allowing sales engineers to provide real-time answers to prospective customers.

Impact #2

The app has reduced the time and resources required to create proofs of concept, enabling the sales team to focus on building trust and securing second meetings with potential clients.

Impact #3

The app fosters collaboration and transparency, making it easier for customers to present their buying choices within their organizations.

Benefit #1	The app has reduced the time required to run a design of experiments (DoE) from a week to just one hour of an application engineer's time.
Benefit #2	Previously, only one customer-oriented model per year was provided due to high costs, but now the app allows for more frequent and cost-effective simulations.

Benefit #1

The app has reduced the time required to run a design of experiments (DoE) from a week to just one hour of an application engineer's time.

Benefit #2

Previously, only one customer-oriented model per year was provided due to high costs, but now the app allows for more frequent and cost-effective simulations.

Download PDF Version

Overview

Boost Sales and Build Stronger Relationships with the Deployment of Simulation Apps

Operational Impact

Quantitative Benefit