Documoto Case Studies Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco

	Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco Documoto

Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco

Documoto

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Construction & Infrastructure Equipment & Machinery
Applicable Functions	Procurement Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services
Challenge	Atlas Copco Construction (ACC) is a global manufacturer of construction equipment with a geographically dispersed customer base. The company was facing challenges with its parts lookup and ordering system. The traditional, printed parts catalogs were becoming obsolete and were unable to keep up with the real-time updates. This was causing delays in the ordering process and was affecting the company's relationship with its customers. ACC needed a solution that would deliver updated versions of documents to their network immediately. The company wanted a dynamic system, which would not only display current inventory levels, but also provide customers with information regarding how products should be used. The goal was to make speed and accuracy a competitive differentiator, with product updates, technical information, and pricing available to end users as close to real-time as possible. Read More
About Customer	Atlas Copco Construction (ACC) is a world-leading manufacturer of construction equipment. ACC manages 116 locations in the U.S., which is its largest single market. The revenues of ACC’s parent company, Atlas Copco, surpassed $12 billion in 2015. Atlas Copco has been in business for more than 140 years. It has sales offices in 90 countries (ranging from the U.S. to South Africa, and from Bolivia to China), and a distributor network covering 90 more. To efficiently serve its geographically dispersed customer base, ACC needed a standardized online portal for ordering parts and supplies. Read More
Solution	ACC decided to implement Documoto, a SaaS digital publishing platform and interactive content management system. The implementation was designed as a multi-phase project at eight separate publishing centers, with stakeholders from every impacted business unit involved in the process. The Documoto Professional Services team handled the document format conversions, and delivered an error-free database as the foundation of ACC’s new platform. The shopping cart built into Documoto enabled more robust online parts ordering. Atlas Copco branded the new online shop as Parts Online, a portal for dealers and equipment owners to easily access and order parts anytime, anywhere. The Documoto platform—with its easily-navigated interface translated into 14 languages— allows customers speaking a variety of languages to quickly get the parts that they need. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Construction & Infrastructure

Equipment & Machinery

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

Challenge

Atlas Copco Construction (ACC) is a global manufacturer of construction equipment with a geographically dispersed customer base. The company was facing challenges with its parts lookup and ordering system. The traditional, printed parts catalogs were becoming obsolete and were unable to keep up with the real-time updates. This was causing delays in the ordering process and was affecting the company's relationship with its customers. ACC needed a solution that would deliver updated versions of documents to their network immediately. The company wanted a dynamic system, which would not only display current inventory levels, but also provide customers with information regarding how products should be used. The goal was to make speed and accuracy a competitive differentiator, with product updates, technical information, and pricing available to end users as close to real-time as possible.

About Customer

Atlas Copco Construction (ACC) is a world-leading manufacturer of construction equipment. ACC manages 116 locations in the U.S., which is its largest single market. The revenues of ACC’s parent company, Atlas Copco, surpassed $12 billion in 2015. Atlas Copco has been in business for more than 140 years. It has sales offices in 90 countries (ranging from the U.S. to South Africa, and from Bolivia to China), and a distributor network covering 90 more. To efficiently serve its geographically dispersed customer base, ACC needed a standardized online portal for ordering parts and supplies.

Solution

ACC decided to implement Documoto, a SaaS digital publishing platform and interactive content management system. The implementation was designed as a multi-phase project at eight separate publishing centers, with stakeholders from every impacted business unit involved in the process. The Documoto Professional Services team handled the document format conversions, and delivered an error-free database as the foundation of ACC’s new platform. The shopping cart built into Documoto enabled more robust online parts ordering. Atlas Copco branded the new online shop as Parts Online, a portal for dealers and equipment owners to easily access and order parts anytime, anywhere. The Documoto platform—with its easily-navigated interface translated into 14 languages— allows customers speaking a variety of languages to quickly get the parts that they need.

Impact #1	The implementation of Documoto simplified parts identification and ordering for ACC’s customers.
Impact #2	The Documoto platform strengthened the bond between ACC and its customers by incorporating parts catalogs and a shopping cart into the Parts Online portal.
Impact #3	The platform provided ACC with tools to track and create monthly reports on the total number of user accounts that have been created, volume of user logins, and user activity within the portal.

Impact #1

The implementation of Documoto simplified parts identification and ordering for ACC’s customers.

Impact #2

The Documoto platform strengthened the bond between ACC and its customers by incorporating parts catalogs and a shopping cart into the Parts Online portal.

Impact #3

The platform provided ACC with tools to track and create monthly reports on the total number of user accounts that have been created, volume of user logins, and user activity within the portal.

Benefit #1	64% increase in online sales
Benefit #2	Overall revenues from parts increased by 4%
Benefit #3	Order processing time reduced by 50-60%

Benefit #1

64% increase in online sales

Benefit #2

Overall revenues from parts increased by 4%

Benefit #3

Order processing time reduced by 50-60%

Download PDF Version

Overview

Boost in Online Orders Leads to Aftermarket Revenue Gains for Atlas Copco

Operational Impact

Quantitative Benefit