Google Cloud Platform
Case Studies
boodmo: Enhancing Customer Acquisition with Google Cloud Platform and OWOX BI
Overview
boodmo: Enhancing Customer Acquisition with Google Cloud Platform and OWOX BIGoogle Cloud Platform |
Cybersecurity & Privacy - Identity & Authentication Management Platform as a Service (PaaS) - Application Development Platforms | |
Automotive Consumer Goods | |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
By investing time and resources into accurate information collection and analysis, boodmo has grown to become India’s largest online marketplace for automotive parts. The company has been able to identify the most profitable ways of deploying its marketing resources and optimize its customer acquisition strategy. With Google BigQuery and OWOX, boodmo has built a wealth of knowledge about its customer base and can continue expanding its business into the wider automotive services industry. The company now sees up-to-date reports on a regular basis, allowing it to react to any changes in the market in near real-time. | |
Quantitative Benefit
not mentioned | |