Blue Yonder Case Studies bonprix Strategically Steers Pricing During Pandemic

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	bonprix Strategically Steers Pricing During Pandemic Blue Yonder

bonprix Strategically Steers Pricing During Pandemic

Blue Yonder

Technology Category	Analytics & Modeling - Predictive Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Predictive Replenishment
Services	Data Science Services
Challenge	International fashion retailer bonprix, which operates an online shop with five house brands in 30 countries, was forced to reevaluate their pricing strategy due to the COVID-19 pandemic. Since 2014, bonprix has employed Blue Yonder’s pricing capabilities as a purely market-driven pricing tool. However, the sudden and drastic shift in the marketplace due to the pandemic required them to take more factors into account regarding individual stock and demand. The supply chain was heavily disrupted, and the supply of goods was no longer guaranteed. As a result, bonprix faced both overstocking and understocking of products due to delayed and canceled orders. Read More
About Customer	bonprix is an international fashion retailer that operates an online shop with five house brands in 30 countries. The company has been using Blue Yonder’s pricing capabilities as a purely market-driven pricing tool since 2014. This strategy has positioned bonprix as a price and quality leader, allowing the company to focus on bringing value to consumers while maintaining a well-balanced supply. However, the COVID-19 pandemic heavily disrupted the supply chain, leading to both overstocking and understocking of products due to delayed and canceled orders. Read More
Solution	bonprix leveraged Blue Yonder’s lifecycle pricing capabilities to manage the increasing timescales and avoid immediate sell-off of high-demand goods, as well as overstocking low-demand goods. The solution allowed bonprix to quickly and effortlessly react to market and stock shifts while maintaining strategic business goals. The pricing solutions are fully automated, running daily price analysis that freed the staff to deal with other challenges arising during the pandemic. After a successful implementation in Germany, bonprix decided to roll out the lifecycle pricing strategy in other European markets, including Italy, Austria, France, Netherlands, and Switzerland. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Data Science Services

Challenge

International fashion retailer bonprix, which operates an online shop with five house brands in 30 countries, was forced to reevaluate their pricing strategy due to the COVID-19 pandemic. Since 2014, bonprix has employed Blue Yonder’s pricing capabilities as a purely market-driven pricing tool. However, the sudden and drastic shift in the marketplace due to the pandemic required them to take more factors into account regarding individual stock and demand. The supply chain was heavily disrupted, and the supply of goods was no longer guaranteed. As a result, bonprix faced both overstocking and understocking of products due to delayed and canceled orders.

About Customer

bonprix is an international fashion retailer that operates an online shop with five house brands in 30 countries. The company has been using Blue Yonder’s pricing capabilities as a purely market-driven pricing tool since 2014. This strategy has positioned bonprix as a price and quality leader, allowing the company to focus on bringing value to consumers while maintaining a well-balanced supply. However, the COVID-19 pandemic heavily disrupted the supply chain, leading to both overstocking and understocking of products due to delayed and canceled orders.

Solution

bonprix leveraged Blue Yonder’s lifecycle pricing capabilities to manage the increasing timescales and avoid immediate sell-off of high-demand goods, as well as overstocking low-demand goods. The solution allowed bonprix to quickly and effortlessly react to market and stock shifts while maintaining strategic business goals. The pricing solutions are fully automated, running daily price analysis that freed the staff to deal with other challenges arising during the pandemic. After a successful implementation in Germany, bonprix decided to roll out the lifecycle pricing strategy in other European markets, including Italy, Austria, France, Netherlands, and Switzerland.

Impact #1	Successful 2-week implementation of a new pricing strategy.
Impact #2	Fully automated pricing, reducing staff time-spend.
Impact #3	Greater reactiveness to a market in flux.

Impact #1

Successful 2-week implementation of a new pricing strategy.

Impact #2

Fully automated pricing, reducing staff time-spend.

Impact #3

Greater reactiveness to a market in flux.

Benefit #1	Implemented a new pricing strategy within only two weeks.
Benefit #2	Achieved fully automated pricing, freeing staff to deal with other challenges.
Benefit #3	Gained the ability to quickly respond to changes in the market, stock, and incoming orders.

Benefit #1

Implemented a new pricing strategy within only two weeks.

Benefit #2

Achieved fully automated pricing, freeing staff to deal with other challenges.

Benefit #3

Gained the ability to quickly respond to changes in the market, stock, and incoming orders.

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Overview

bonprix Strategically Steers Pricing During Pandemic

Operational Impact

Quantitative Benefit