Conversica Case Studies BombBomb Increases Lead Conversion by 43% in Less Than Six Months with Conversica®

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	BombBomb Increases Lead Conversion by 43% in Less Than Six Months with Conversica® Conversica

BombBomb Increases Lead Conversion by 43% in Less Than Six Months with Conversica®

Conversica

Technology Category	Sensors - Camera / Video Systems Sensors - Level Sensors
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Facial Recognition Time Sensitive Networking
Services	Training
Challenge	BombBomb, a company that offers a subscription-based, easy-to-use, and low-cost video email platform, was facing a significant challenge in managing their leads. Their largest customer segment was in a highly seasonal industry, which resulted in a rollercoaster effect on their lead flow. Some months saw tremendous spikes in leads, while others saw deep valleys. This irregularity made it difficult to hire the right number of salespeople; hiring enough for the peaks would leave them idle during the valleys, wasting money, while hiring just for the valleys would result in missed leads during the peaks, wasting opportunities. The primary goal of their sales and marketing outreach was to elicit a firm 'yes' or a 'no' from prospects, but the reality of busy schedules and life interruptions often resulted in a 'maybe'. Read More
About Customer	BombBomb is a company based in Colorado Springs, Colorado, that helps salespeople get face to face with more people more often through simple video. They offer a subscription-based, easy-to-use, and low-cost video email platform that can be used on a smartphone, tablet, or webcam. Their platform is designed to improve follow up, nurturing, conversion, retention, and referral. BombBomb's platform is used in multiple industries, but it has seen particular success in Real Estate, which is a highly seasonal business. The company was growing so rapidly that the number of leads they were generating had far exceeded their sales team’s ability to manage them. Read More
Solution	BombBomb implemented Conversica® in late 2014, integrating it with their existing processes to maximize lead responses. Conversica's AI Sales Assistant with Unlimited Bandwidth was leveraged to continue trying to engage prospects via several more conversational emails over the next seven days after they signed up for a demo. The response rate increased dramatically due to Conversica's tenacity and human-like conversations. Conversica enabled BombBomb to touch all their leads quickly, regardless of the volume, and find the hot prospects to pass over to the salespeople. This solution helped sift out the bad leads quickly, allowing the sales team to focus on the good leads. The sales training and efforts were then focused on upsells and add-ons and having conversations only with the really qualified people. Read More Log in to view content
Contents

Technology Category

Sensors - Camera / Video Systems

Sensors - Level Sensors

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Facial Recognition

Time Sensitive Networking

Services

Training

Challenge

BombBomb, a company that offers a subscription-based, easy-to-use, and low-cost video email platform, was facing a significant challenge in managing their leads. Their largest customer segment was in a highly seasonal industry, which resulted in a rollercoaster effect on their lead flow. Some months saw tremendous spikes in leads, while others saw deep valleys. This irregularity made it difficult to hire the right number of salespeople; hiring enough for the peaks would leave them idle during the valleys, wasting money, while hiring just for the valleys would result in missed leads during the peaks, wasting opportunities. The primary goal of their sales and marketing outreach was to elicit a firm 'yes' or a 'no' from prospects, but the reality of busy schedules and life interruptions often resulted in a 'maybe'.

About Customer

BombBomb is a company based in Colorado Springs, Colorado, that helps salespeople get face to face with more people more often through simple video. They offer a subscription-based, easy-to-use, and low-cost video email platform that can be used on a smartphone, tablet, or webcam. Their platform is designed to improve follow up, nurturing, conversion, retention, and referral. BombBomb's platform is used in multiple industries, but it has seen particular success in Real Estate, which is a highly seasonal business. The company was growing so rapidly that the number of leads they were generating had far exceeded their sales team’s ability to manage them.

Solution

BombBomb implemented Conversica® in late 2014, integrating it with their existing processes to maximize lead responses. Conversica's AI Sales Assistant with Unlimited Bandwidth was leveraged to continue trying to engage prospects via several more conversational emails over the next seven days after they signed up for a demo. The response rate increased dramatically due to Conversica's tenacity and human-like conversations. Conversica enabled BombBomb to touch all their leads quickly, regardless of the volume, and find the hot prospects to pass over to the salespeople. This solution helped sift out the bad leads quickly, allowing the sales team to focus on the good leads. The sales training and efforts were then focused on upsells and add-ons and having conversations only with the really qualified people.

Impact #1	The implementation of Conversica® has empowered BombBomb to dramatically increase the effectiveness of their lead efforts during both peak and valley months, without the costs and complications of overstaffing. The AI Sales Assistant with Unlimited Bandwidth has enabled them to touch all their leads quickly, regardless of the volume, and find the hot prospects to pass over to the salespeople. This has reduced the tension between the Sales and Marketing departments, as the sales reps no longer have to spend a lot of time on bad leads. The sales training and efforts are now focused on upsells and add-ons and having conversations only with the really qualified people, which has increased the lifetime value of their customers.

Impact #1

The implementation of Conversica® has empowered BombBomb to dramatically increase the effectiveness of their lead efforts during both peak and valley months, without the costs and complications of overstaffing. The AI Sales Assistant with Unlimited Bandwidth has enabled them to touch all their leads quickly, regardless of the volume, and find the hot prospects to pass over to the salespeople. This has reduced the tension between the Sales and Marketing departments, as the sales reps no longer have to spend a lot of time on bad leads. The sales training and efforts are now focused on upsells and add-ons and having conversations only with the really qualified people, which has increased the lifetime value of their customers.

Benefit #1	Conversion rate from free trials to paid subscriptions increased 43% in less than six months.
Benefit #2	Sales hiring is now done at an efficient level, rather than to accommodate peak months.
Benefit #3	Average ticket substantially increased.

Benefit #1

Conversion rate from free trials to paid subscriptions increased 43% in less than six months.

Benefit #2

Sales hiring is now done at an efficient level, rather than to accommodate peak months.

Benefit #3

Average ticket substantially increased.

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Overview

BombBomb Increases Lead Conversion by 43% in Less Than Six Months with Conversica®

Operational Impact

Quantitative Benefit