Appier
Case Studies
BMW Taiwan Boosts Social Media Engagement 4X with Recurring Notifications
Overview
BMW Taiwan Boosts Social Media Engagement 4X with Recurring NotificationsAppier |
Networks & Connectivity - Bluetooth Sensors - Autonomous Driving Sensors | |
Automotive | |
Sales & Marketing | |
Operational Impact
The partnership with BotBonnie and the use of Meta’s Recurring Notifications feature brought significant success to BMW Taiwan’s social media outreach. The campaign not only achieved a high level of engagement but also allowed BMW Taiwan to overcome the limitations imposed by Facebook Messenger’s 24-hour policy. The immediate response to users through BotBonnie’s comment auto reply feature created longer and more engaging journeys with each user. This strategy led to a significant increase in brand awareness and fostered customer loyalty to the BMW brand. The success of this campaign indicates the potential for future marketing efforts using similar strategies. | |
Quantitative Benefit
4 times more social media engagements than previous years | |
78% opt-in rate for the Recurring Notifications feature | |
99% read rate for messages sent through the Recurring Notifications feature | |