Xtremepush Case Studies BlueBat Games Enhances Player Engagement with Xtremepush

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	BlueBat Games Enhances Player Engagement with Xtremepush Xtremepush

BlueBat Games Enhances Player Engagement with Xtremepush

Xtremepush

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	BlueBat Games, a leading provider of white-label social casino solutions, was seeking to enhance its multichannel engagement strategy. The company works with high-calibre casinos, whose players expect a quality online experience. As a result, BlueBat is only willing to partner with the leading technology and service providers. It began working with Xtremepush in 2017, with the goal of enhancing its multichannel engagement strategy. It currently uses the Xtremepush platform for both web push and mobile app push notifications, with a view to migrating its email campaigns to the platform in the near future. When selecting a vendor to improve player communications, the team at BlueBat had three priorities; reliability, ease of use, and flexible APIs. Read More
About Customer	BlueBat Games, a subsidiary of Greentube Novomatic Interactive, is one of the most widely respected brands in the social casino industry. It provides best-in-class, white-label social casino solutions for some of the biggest ground-based casinos in the world. BlueBat Games helps casinos to reach and entertain players beyond their physical locations with high-quality social gaming content. Its list of clients includes Hard Rock and Foxwoods. The company is committed to providing a quality online experience for its players and is only willing to partner with leading technology and service providers. Read More
Solution	BlueBat Games chose to partner with Xtremepush to enhance its multichannel engagement strategy. The Xtremepush platform is used for both web push and mobile app push notifications, with plans to migrate email campaigns to the platform in the future. The platform was chosen for its reliability, ease of use, and flexible APIs. The platform's user-friendly interface allows BlueBat to create a large volume of new campaigns daily for each of its social casino brands, saving significant time in the process. The platform also allows BlueBat to have a separate project for each of the brands they work with, which is crucial for data management and operational efficiency. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

BlueBat Games, a leading provider of white-label social casino solutions, was seeking to enhance its multichannel engagement strategy. The company works with high-calibre casinos, whose players expect a quality online experience. As a result, BlueBat is only willing to partner with the leading technology and service providers. It began working with Xtremepush in 2017, with the goal of enhancing its multichannel engagement strategy. It currently uses the Xtremepush platform for both web push and mobile app push notifications, with a view to migrating its email campaigns to the platform in the near future. When selecting a vendor to improve player communications, the team at BlueBat had three priorities; reliability, ease of use, and flexible APIs.

About Customer

BlueBat Games, a subsidiary of Greentube Novomatic Interactive, is one of the most widely respected brands in the social casino industry. It provides best-in-class, white-label social casino solutions for some of the biggest ground-based casinos in the world. BlueBat Games helps casinos to reach and entertain players beyond their physical locations with high-quality social gaming content. Its list of clients includes Hard Rock and Foxwoods. The company is committed to providing a quality online experience for its players and is only willing to partner with leading technology and service providers.

Solution

BlueBat Games chose to partner with Xtremepush to enhance its multichannel engagement strategy. The Xtremepush platform is used for both web push and mobile app push notifications, with plans to migrate email campaigns to the platform in the future. The platform was chosen for its reliability, ease of use, and flexible APIs. The platform's user-friendly interface allows BlueBat to create a large volume of new campaigns daily for each of its social casino brands, saving significant time in the process. The platform also allows BlueBat to have a separate project for each of the brands they work with, which is crucial for data management and operational efficiency.

Impact #1	BlueBat Games has been able to widen their reach and significantly increase the volume of players enjoying the social casino products offered through the use of app and web push notifications.
Impact #2	The Xtremepush platform's A/B testing capabilities have allowed BlueBat to compare the efficacy of different approaches and messaging, helping them to build out a list of the most effective keywords when promoting different types of games.
Impact #3	BlueBat has been able to identify which types of content resonate most strongly with the various audiences through regular testing of campaign copy across each of the brands it works with.

Impact #1

BlueBat Games has been able to widen their reach and significantly increase the volume of players enjoying the social casino products offered through the use of app and web push notifications.

Impact #2

The Xtremepush platform's A/B testing capabilities have allowed BlueBat to compare the efficacy of different approaches and messaging, helping them to build out a list of the most effective keywords when promoting different types of games.

Impact #3

BlueBat has been able to identify which types of content resonate most strongly with the various audiences through regular testing of campaign copy across each of the brands it works with.

Benefit #1	15% uplift in Average Revenue per Daily Active User
Benefit #2	5% uplift in Daily Active Users

Benefit #1

15% uplift in Average Revenue per Daily Active User

Benefit #2

5% uplift in Daily Active Users

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Overview

BlueBat Games Enhances Player Engagement with Xtremepush

Operational Impact

Quantitative Benefit