Veeva Systems
Case Studies
Blue Earth Diagnostics: Expanding Reach with Compliant Social Content in Life Sciences
Overview
Blue Earth Diagnostics: Expanding Reach with Compliant Social Content in Life SciencesVeeva Systems |
Cybersecurity & Privacy - Security Compliance Platform as a Service (PaaS) - Application Development Platforms | |
Healthcare & Hospitals Life Sciences | |
Human Resources Sales & Marketing | |
Leasing Finance Automation Time Sensitive Networking | |
System Integration | |
Operational Impact
Nine months into its social media journey, Blue Earth successfully issued its first post on LinkedIn. The company started with a single platform to establish the basics and optimize their social media approach over time. The social media team, which includes its compliance officer, corporate communications officer, and members from the marketing team, previews all posts before they go live. In case of any issues, any team member can withdraw a post. With the successful launch on LinkedIn, Blue Earth is planning to expand its presence to other social media platforms such as Twitter, thereby growing its mindshare in the U.S. The company's partners will continue to provide support, ensuring efficient and confident expansion. | |