Case Studies Blis® Gives Great Joy to all Stakeholders and Customers with Imply

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	Blis® Gives Great Joy to all Stakeholders and Customers with Imply

Blis® Gives Great Joy to all Stakeholders and Customers with Imply

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	The lockdowns triggered by the coronavirus pandemic provide a timely example of the value of the partnership. The stay-home orders enacted across the globe quickly and dramatically changed business foot traffic. As the pandemic subsides or flares up in various regions, it is critical for advertisers to have live insights into what people are actually doing in order to cost-effectively target campaigns and promotions. Read More
About Customer	Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis specializes in location-powered advertising, providing insights into consumer behavior to optimize marketing strategies. The company serves a wide range of clients, including top brands and media agencies, by offering data-driven solutions that enhance campaign effectiveness and ROI. Blis leverages advanced analytics and real-time data to provide actionable insights, helping clients make informed decisions and achieve measurable results. Read More
Solution	Blis is able to leverage Imply to process real-time data and make it accessible to less-technical business experts to deliver insights to customers, and increase their campaign ROI. The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second, 200 million consumers a day and a network of 35,000 different publishers. The analytic insights team, which helps customers maximize their value from Blis, uses Imply to discover opportunities and tell data-driven stories about their campaigns. Engineering and product teams use Imply to keep an eye on revenue and margin, with the ability to drill into unexpected changes. Finally, executives use Imply dashboards to stay connected to the pulse of the business in real-time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

The lockdowns triggered by the coronavirus pandemic provide a timely example of the value of the partnership. The stay-home orders enacted across the globe quickly and dramatically changed business foot traffic. As the pandemic subsides or flares up in various regions, it is critical for advertisers to have live insights into what people are actually doing in order to cost-effectively target campaigns and promotions.

About Customer

Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis specializes in location-powered advertising, providing insights into consumer behavior to optimize marketing strategies. The company serves a wide range of clients, including top brands and media agencies, by offering data-driven solutions that enhance campaign effectiveness and ROI. Blis leverages advanced analytics and real-time data to provide actionable insights, helping clients make informed decisions and achieve measurable results.

Solution

Blis is able to leverage Imply to process real-time data and make it accessible to less-technical business experts to deliver insights to customers, and increase their campaign ROI. The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second, 200 million consumers a day and a network of 35,000 different publishers. The analytic insights team, which helps customers maximize their value from Blis, uses Imply to discover opportunities and tell data-driven stories about their campaigns. Engineering and product teams use Imply to keep an eye on revenue and margin, with the ability to drill into unexpected changes. Finally, executives use Imply dashboards to stay connected to the pulse of the business in real-time.

Impact #1	The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second.
Impact #2	The analytic insights team uses Imply to discover opportunities and tell data-driven stories about their campaigns, helping customers maximize their value from Blis.
Impact #3	Engineering and product teams use Imply to monitor revenue and margin, with the ability to drill into unexpected changes.

Impact #1

The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second.

Impact #2

The analytic insights team uses Imply to discover opportunities and tell data-driven stories about their campaigns, helping customers maximize their value from Blis.

Impact #3

Engineering and product teams use Imply to monitor revenue and margin, with the ability to drill into unexpected changes.

Benefit #1	Handles hundreds of thousands of advertising auction requests each second.
Benefit #2	Engages 200 million consumers each day.
Benefit #3	Manages a network of 35,000 different publishers.

Benefit #1

Handles hundreds of thousands of advertising auction requests each second.

Benefit #2

Engages 200 million consumers each day.

Benefit #3

Manages a network of 35,000 different publishers.

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Overview

Blis® Gives Great Joy to all Stakeholders and Customers with Imply

Operational Impact

Quantitative Benefit