Banyan Technology Case Studies BlenderBottle Company Leverages Intelligent Pricing™ for Significant Freight Savings

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	BlenderBottle Company Leverages Intelligent Pricing™ for Significant Freight Savings Banyan Technology

BlenderBottle Company Leverages Intelligent Pricing™ for Significant Freight Savings

Banyan Technology

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Fleet Management Systems (FMS)
Applicable Industries	Consumer Goods
Applicable Functions	Logistics & Transportation
Use Cases	Fleet Management Supply Chain Visibility
Services	System Integration
Challenge	BlenderBottle Company, a manufacturer of innovative products, was looking for a way to better manage its freight and shipment selections across its carrier base. The company ships products to a network of distribution centers for large retailers such as Walmart and Target. The challenge was to find a solution that could integrate with the company's existing enterprise resource planning (ERP) system and provide dynamic pricing options for freight. Read More
About Customer	The BlenderBottle Company is a privately-held manufacturer based in Lehi, Utah. The company specializes in creating premium and innovative products that help simplify everyday life. One of their notable products is the BlenderBottle Classic, which is the industry’s original portable mixer. The company ships its products to a network of distribution centers for large retailers such as Walmart and Target. To manage its operations, the company uses an enterprise resource planning (ERP) system. Read More
Solution	BlenderBottle Company integrated Banyan Technology’s Live Connections platform with its ERP system. This platform introduced Intelligent Pricing™, the industry’s first true dynamic pricing tool. With this tool, BlenderBottle’s carriers can now instantly offer pricing incentives on top of the company’s contracted discounts on negotiated rates through its API-powered system. These Live Lane Specials™, defined by geography, shipment attributes, and even customer behaviors, are automated to appear within BlenderBottle’s system workflow as staff are making live routing decisions. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Fleet Management Systems (FMS)

Applicable Industries

Consumer Goods

Applicable Functions

Logistics & Transportation

Use Cases

Fleet Management

Supply Chain Visibility

Services

System Integration

Challenge

BlenderBottle Company, a manufacturer of innovative products, was looking for a way to better manage its freight and shipment selections across its carrier base. The company ships products to a network of distribution centers for large retailers such as Walmart and Target. The challenge was to find a solution that could integrate with the company's existing enterprise resource planning (ERP) system and provide dynamic pricing options for freight.

About Customer

The BlenderBottle Company is a privately-held manufacturer based in Lehi, Utah. The company specializes in creating premium and innovative products that help simplify everyday life. One of their notable products is the BlenderBottle Classic, which is the industry’s original portable mixer. The company ships its products to a network of distribution centers for large retailers such as Walmart and Target. To manage its operations, the company uses an enterprise resource planning (ERP) system.

Solution

BlenderBottle Company integrated Banyan Technology’s Live Connections platform with its ERP system. This platform introduced Intelligent Pricing™, the industry’s first true dynamic pricing tool. With this tool, BlenderBottle’s carriers can now instantly offer pricing incentives on top of the company’s contracted discounts on negotiated rates through its API-powered system. These Live Lane Specials™, defined by geography, shipment attributes, and even customer behaviors, are automated to appear within BlenderBottle’s system workflow as staff are making live routing decisions.

Impact #1	BlenderBottle Company has seen a significant increase in the frequency of Live Lane Special™ opportunities.
Impact #2	The company found the system easy to use and it exceeded their expectations.

Impact #1

BlenderBottle Company has seen a significant increase in the frequency of Live Lane Special™ opportunities.

Impact #2

The company found the system easy to use and it exceeded their expectations.

Benefit #1	BlenderBottle Company has saved significantly on freight through Live Lane Specials™ in just a month of leveraging Intelligent Pricing™.

Benefit #1

BlenderBottle Company has saved significantly on freight through Live Lane Specials™ in just a month of leveraging Intelligent Pricing™.

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Overview

BlenderBottle Company Leverages Intelligent Pricing™ for Significant Freight Savings

Operational Impact

Quantitative Benefit