Cloudinary
Case Studies
Bleacher Report Scores with Real-Time Video Highlights Delivered by Cloudinary
Overview
Bleacher Report Scores with Real-Time Video Highlights Delivered by CloudinaryCloudinary |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Cloudinary’s seamless integration and ease-of-use accelerated the development process, enabling Bleacher Report to go from concept to an automated video highlights offering in under five weeks. | |
Bleacher Report automatically extracts interesting moments from the live footage based on specific criteria. The raw file is then uploaded to Cloudinary, which processes it in real time to deliver a video, enhanced and optimized for viewing on any browser or device, at any bandwidth. | |
Behind the scenes, Cloudinary eliminates many of the technical complexities that content producers like Bleacher Report experience when trying to optimize the video experience. Cloudinary automatically adapts the video resolution and quality, transcodes it into a streamable format, implements adaptive bitrate streaming and delivers the videos through a fast, reliable content delivery network. This ensures that viewers experience a smooth playback irrespective of device requirements or internet connectivity. | |
Quantitative Benefit
25% Increase in total video views per month | |
20% Increase in monthly highlight video views in the app | |
35% increase in monthly 3-second video views | |