Black Angus Steakhouse, a renowned American Steakhouse with over 40 locations and more than 2,000 employees, faced a significant challenge during the coronavirus pandemic. The pandemic forced the company to close all its restaurants, leaving the HR team with no viable means to communicate with its entire workforce. The challenge was exacerbated by the fact that front-line workers did not have company email, and furloughed employees had their email access deactivated. Consequently, the traditional method of communication via email was not an option, leaving the HR team in a predicament.
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