Twilio
Case Studies
Bitso's Transformation: Becoming Latin America's Leading Cryptocurrency Exchange
Overview
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Bitso's Transformation: Becoming Latin America's Leading Cryptocurrency ExchangeTwilio |
Application Infrastructure & Middleware - Blockchain Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance National Security & Defense | |
Quality Assurance Sales & Marketing | |
Leasing Finance Automation Machine to Machine Payments | |
System Integration | |
Operational Impact
Thanks to its custom development with Twilio, Bitso’s platform now has improved user interaction on different flows. The most significant improvement is in the account creation flow, which is the first interaction the user has with the application. This flow requires the user to provide basic information and then verify that they are genuinely a valid user. That is where Twilio Verify comes into play. The API sends a verification code to the user instantly so that they do not even realize that it has come from a provider other than Bitso. Bitso is also considering implementing push authentications, which would allow users to use their cell phones to authorize transactions such as cash withdrawals or currency exchanges, further simplifying the process and enhancing the user experience. | |
Quantitative Benefit
99% of users successfully verified | |
88% of users executed an operation | |
82% of users completed password resets | |