Case Studies Birmingham On-Demand

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	Birmingham On-Demand

Birmingham On-Demand

Technology Category	Functional Applications - Fleet Management Systems (FMS) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Cities & Municipalities Transportation
Applicable Functions	Business Operation Logistics & Transportation
Use Cases	Fleet Management Public Transportation Management Remote Asset Management
Services	Software Design & Engineering Services System Integration
Challenge	According to the Brookings Institute, Birmingham residents without cars can reach 50 times fewer jobs within a 40-minute commute than those with cars. Large pockets of the city have been historically underserved by public transit, which has limited economic mobility and access to critical resources in a population where 42% of residents have an annual household income below $25k and 17% have long-term physical or mental impairments. Read More
About Customer	The City of Birmingham, Alabama, in partnership with the Community Foundation for Greater Birmingham, launched an initiative to address the transportation needs of its residents. Birmingham is a city with significant economic challenges, where 42% of residents have an annual household income below $25,000, and 17% have long-term physical or mental impairments. The city has historically been underserved by public transit, limiting economic mobility and access to essential resources. The initiative aimed to provide equitable on-demand transportation options to improve access to jobs, medical care, and education for the city's underserved communities. Read More
Solution	In December 2019, Via launched Birmingham On-Demand, in partnership with the City of Birmingham and the Foundation for a Greater Birmingham. The new service provides the city with affordable on-demand, shared transit, with a focus on communities most in need. Riders can book on-demand trips through standard or wheelchair-accessible vehicles using a mobile application or by phone. The service provides flexibility in payment options to accommodate unbanked riders. The service zone covers 8.5 square miles with a fleet of 6 vehicles, operating from 6 AM to 8 PM on weekdays and 10 AM to 8 PM on Saturdays. The rider cohorts include commuters, students, visitors, and seniors. Read More Log in to view content
Contents

Technology Category

Functional Applications - Fleet Management Systems (FMS)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Cities & Municipalities

Transportation

Applicable Functions

Business Operation

Logistics & Transportation

Use Cases

Fleet Management

Public Transportation Management

Remote Asset Management

Services

Software Design & Engineering Services

System Integration

Challenge

According to the Brookings Institute, Birmingham residents without cars can reach 50 times fewer jobs within a 40-minute commute than those with cars. Large pockets of the city have been historically underserved by public transit, which has limited economic mobility and access to critical resources in a population where 42% of residents have an annual household income below $25k and 17% have long-term physical or mental impairments.

About Customer

The City of Birmingham, Alabama, in partnership with the Community Foundation for Greater Birmingham, launched an initiative to address the transportation needs of its residents. Birmingham is a city with significant economic challenges, where 42% of residents have an annual household income below $25,000, and 17% have long-term physical or mental impairments. The city has historically been underserved by public transit, limiting economic mobility and access to essential resources. The initiative aimed to provide equitable on-demand transportation options to improve access to jobs, medical care, and education for the city's underserved communities.

Solution

In December 2019, Via launched Birmingham On-Demand, in partnership with the City of Birmingham and the Foundation for a Greater Birmingham. The new service provides the city with affordable on-demand, shared transit, with a focus on communities most in need. Riders can book on-demand trips through standard or wheelchair-accessible vehicles using a mobile application or by phone. The service provides flexibility in payment options to accommodate unbanked riders. The service zone covers 8.5 square miles with a fleet of 6 vehicles, operating from 6 AM to 8 PM on weekdays and 10 AM to 8 PM on Saturdays. The rider cohorts include commuters, students, visitors, and seniors.

Impact #1	Birmingham On-Demand has significantly increased access to jobs, medical care, and education within a 30-minute commute.
Impact #2	Wait times average at 7 minutes with on-time performance of 96%.
Impact #3	Since launch and throughout the COVID-19 pandemic, the service has provided critical connections to essential destinations such as grocery stores and health care facilities.

Impact #1

Birmingham On-Demand has significantly increased access to jobs, medical care, and education within a 30-minute commute.

Impact #2

Wait times average at 7 minutes with on-time performance of 96%.

Impact #3

Since launch and throughout the COVID-19 pandemic, the service has provided critical connections to essential destinations such as grocery stores and health care facilities.

Benefit #1	79% increased access to jobs and hospitals within 30 minutes.
Benefit #2	85% increased access to schools within 30 minutes.

Benefit #1

79% increased access to jobs and hospitals within 30 minutes.

Benefit #2

85% increased access to schools within 30 minutes.

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Overview

Birmingham On-Demand

Operational Impact

Quantitative Benefit