MoEngage Case Studies Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification

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	Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification MoEngage

Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification

MoEngage

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Robots - Robot Application & Programming Software
Applicable Industries	Equipment & Machinery Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Leakage & Flood Monitoring
Challenge	Bigbasket, India's largest online food and grocery store, was grappling with a significant challenge of low push notification delivery. This issue was primarily due to the operating system and device level restrictions in certain Chinese Original Equipment Manufacturer (OEM) devices. As a result, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement had a negative impact on Bigbasket's business operations and customer engagement. Read More
About Customer	Bigbasket is India's largest online food and grocery store, boasting over four million downloads. The company operates in a highly competitive market, with a significant portion of its customer base using Chinese OEM devices. Bigbasket's business model relies heavily on effective customer engagement, which is facilitated through push notifications. However, due to device-level restrictions, the company was facing challenges in delivering these notifications, thereby impacting its overall engagement rate and business performance. Read More
Solution	To address this challenge and engage users effectively, Bigbasket implemented the 'MoEngage Push Amplification SDK'. This solution was designed to act as a fallback to Google Cloud Messaging (GCM) and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage, and convert the potential audience into shoppers. The MoEngage SDK is built with the capability to handle varied types of devices across OEMs, along with a huge volume of push delivery. As a result, Bigbasket saw up to a 3.5X increase in delivery for certain OEMs. Furthermore, Bigbasket was able to increase their push delivery by 17% for on-boarding campaigns aimed towards better retention. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Robots - Robot Application & Programming Software

Applicable Industries

Equipment & Machinery

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Leakage & Flood Monitoring

Challenge

Bigbasket, India's largest online food and grocery store, was grappling with a significant challenge of low push notification delivery. This issue was primarily due to the operating system and device level restrictions in certain Chinese Original Equipment Manufacturer (OEM) devices. As a result, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement had a negative impact on Bigbasket's business operations and customer engagement.

About Customer

Bigbasket is India's largest online food and grocery store, boasting over four million downloads. The company operates in a highly competitive market, with a significant portion of its customer base using Chinese OEM devices. Bigbasket's business model relies heavily on effective customer engagement, which is facilitated through push notifications. However, due to device-level restrictions, the company was facing challenges in delivering these notifications, thereby impacting its overall engagement rate and business performance.

Solution

To address this challenge and engage users effectively, Bigbasket implemented the 'MoEngage Push Amplification SDK'. This solution was designed to act as a fallback to Google Cloud Messaging (GCM) and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage, and convert the potential audience into shoppers. The MoEngage SDK is built with the capability to handle varied types of devices across OEMs, along with a huge volume of push delivery. As a result, Bigbasket saw up to a 3.5X increase in delivery for certain OEMs. Furthermore, Bigbasket was able to increase their push delivery by 17% for on-boarding campaigns aimed towards better retention.

Impact #1	The implementation of MoEngage Push Amplification SDK significantly improved Bigbasket's operational efficiency and customer engagement. The solution enabled the company to bypass device-level restrictions and directly reach a larger audience. This not only improved the delivery rate of push notifications but also led to an increase in the number of transactions on the app. The enhanced reach and engagement also resulted in better customer retention, thereby positively impacting Bigbasket's long-term customer value. The solution provided a robust and effective way to overcome the challenges posed by device-level restrictions, thereby enabling Bigbasket to optimize its customer engagement strategy.

Impact #1

The implementation of MoEngage Push Amplification SDK significantly improved Bigbasket's operational efficiency and customer engagement. The solution enabled the company to bypass device-level restrictions and directly reach a larger audience. This not only improved the delivery rate of push notifications but also led to an increase in the number of transactions on the app. The enhanced reach and engagement also resulted in better customer retention, thereby positively impacting Bigbasket's long-term customer value. The solution provided a robust and effective way to overcome the challenges posed by device-level restrictions, thereby enabling Bigbasket to optimize its customer engagement strategy.

Benefit #1	10% aggregate increase in push notification delivery with MoEngage
Benefit #2	16% increase in conversions attributed to increased reach
Benefit #3	Up to 3.5X increase in delivery for certain OEMs with MoEngage Push Amplification

Benefit #1

10% aggregate increase in push notification delivery with MoEngage

Benefit #2

16% increase in conversions attributed to increased reach

Benefit #3

Up to 3.5X increase in delivery for certain OEMs with MoEngage Push Amplification

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Overview

Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification

Operational Impact

Quantitative Benefit