IBM
Case Studies
Big Fish Games: Leveraging IoT for Enhanced Customer Engagement and Competitive Advantage
Overview
Big Fish Games: Leveraging IoT for Enhanced Customer Engagement and Competitive AdvantageIBM |
Analytics & Modeling - Big Data Analytics Cybersecurity & Privacy - Intrusion Detection | |
Consumer Goods Telecommunications | |
Product Research & Development | |
Behavior & Emotion Tracking Livestock Monitoring | |
Data Science Services System Integration | |
Operational Impact
With the implementation of the IBM solutions, Big Fish Games is now able to tap into consumer behaviors to deliver games that keep players coming back for more. The company can carry out in-depth analysis of the gameplay experience before releasing major new games, allowing them to iron out any rough spots and ramp up the most appealing content. For existing games, they can focus on the elements that make popular releases successful and use this to inspire additional content. This has led to increased customer engagement and loyalty, and the attraction of new users. In the fast-moving gaming industry, Big Fish Games can now recognize and respond faster to changes in trends than ever before, offering the company a key competitive advantage. The ability to identify and react to subtle changes in players’ behavior is helping the company take the lead over competitors. | |