Case Studies
Beverage Company Improves Margins and Adjusts Prices While Increasing Market Share
Overview
Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Food & Beverage | |
Business Operation Sales & Marketing | |
Data Science Services Software Design & Engineering Services System Integration | |
Operational Impact
The beverage company’s revenue operations unit now has a deeper understanding of its competition at all levels, as well as the price sensitivity connected with its key SKUs. | |
It recognizes the areas of greatest opportunity in its market and has a complete breakdown of SKU elasticities and price recommendations for maximizing revenue, volume share or incremental margin. | |
The company has now instituted various pricing adjustments and has seen clear performance improvements. | |
Quantitative Benefit
Improved margins while growing market share. | |
Maximized revenue, volume, and margin through optimal pricing strategies. | |