Appier
Case Studies
Better Milk's Digital Transformation with Appier's AI Solutions
Overview
Better Milk's Digital Transformation with Appier's AI SolutionsAppier |
Functional Applications - Computerized Maintenance Management Systems (CMMS) Platform as a Service (PaaS) - Application Development Platforms | |
E-Commerce Retail | |
Human Resources Maintenance | |
Building Automation & Control Last Mile Delivery | |
Cloud Planning, Design & Implementation Services Testing & Certification | |
Operational Impact
The integration of Appier’s solutions into Better Milk's operations led to a significant improvement in customer engagement and membership maintenance. The brand was able to provide a personalized digital experience to its customers, which helped in deepening customer communication and membership maintenance. The brand was also able to simplify its platform operations and management, reducing time and human resources required for follow-up marketing promotions. Better Milk was able to identify potential customers, understand consumer habits and product preferences, and implement personalized precision marketing. This opened up marketing opportunities for online and offline cross-industry collaboration. The brand was also able to expand its online community, cultivate loyalty, and increase customer value. | |
Quantitative Benefit
Achieved a 33% lift in onsite conversions during the Mid-Autumn Festival period | |
Achieved nearly 2.6x growth in official LINE account users in three months | |
Achieved a 16.7% unique conversion rate during the campaign, which was 4x higher than the food/beverage industry average | |