Berrybenka leveraged MoEngage’s deep-dive analytics to deliver segmented campaigns based on users’ activity. This allowed them to deliver targeted, personalized communication, resulting in a significant increase in engagement. The company also used MoEngage Smart Triggers powered by Sherpa, a set of machine-learning algorithms, to optimize the timing, content, and delivery of push notifications. This resulted in a significant increase in engagement for push notification campaigns. Additionally, Berrybenka used MoEngage's superior Web push notifications to engage, retain, and convert visitors on their website. They targeted cart abandoners, resulting in a high click-through rate (CTR) and a significant percentage of users completing a purchase on the website. Finally, Berrybenka used segmented, targeted in-app messages to drive first-time purchases and boost revenues during holiday sales and other ‘sale occasions.’
Read More