Resco Case Studies Benco Dental Case Study

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	Benco Dental Case Study Resco

Benco Dental Case Study

Resco

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Remote Asset Management
Services	Software Design & Engineering Services System Integration
Challenge	Benco Dental's sales force is highly mobile, with a typical sales representative visiting up to 10 to 15 offices per day. Quick access to CRM is crucial for them to provide the best service to the customers they are visiting and to the customers that are contacting them during the day. However, because Benco covers most of the United States, there are some areas that don't have wireless coverage. Therefore, having the information stored offline was also key. Benco evaluated three other Mobile CRM vendors before Resco, but found them to be more complex to set up, requiring additional servers and databases, and equally hard to administer. The other solutions didn't support iOS and/or Android, and were still struggling with some of the changes from CRM 2011. Read More
About Customer	Benco Dental is the largest privately owned full-service dental distributor in the United States. The company has 1,400 associates and showrooms in 37 states, covering the majority of the country. Benco sells and services everything that a dental office would need, from consumable products to large dental equipment and everything in-between. The company's sales force is highly mobile and always on the move, with a typical sales representative visiting up to 10 to 15 offices per day. Read More
Solution	Resco was the fourth Mobile CRM vendor that Benco evaluated. Unlike the other solutions, Resco did not require additional servers and databases and was not as complex to set up or administer. Resco also supported both iOS and Android, which the other vendors did not. In addition, Resco provided Benco with its Resco Mobile CRM Studio, a sophisticated tool that allowed Benco to customize the application to the way their sales representatives work. This was a significant advantage for Benco, as it allowed their sales representatives and Equipment Specialists to maintain relationships with customers for consumables and services, and work on large sales opportunities for dental equipment. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Remote Asset Management

Services

Software Design & Engineering Services

System Integration

Challenge

Benco Dental's sales force is highly mobile, with a typical sales representative visiting up to 10 to 15 offices per day. Quick access to CRM is crucial for them to provide the best service to the customers they are visiting and to the customers that are contacting them during the day. However, because Benco covers most of the United States, there are some areas that don't have wireless coverage. Therefore, having the information stored offline was also key. Benco evaluated three other Mobile CRM vendors before Resco, but found them to be more complex to set up, requiring additional servers and databases, and equally hard to administer. The other solutions didn't support iOS and/or Android, and were still struggling with some of the changes from CRM 2011.

About Customer

Benco Dental is the largest privately owned full-service dental distributor in the United States. The company has 1,400 associates and showrooms in 37 states, covering the majority of the country. Benco sells and services everything that a dental office would need, from consumable products to large dental equipment and everything in-between. The company's sales force is highly mobile and always on the move, with a typical sales representative visiting up to 10 to 15 offices per day.

Solution

Resco was the fourth Mobile CRM vendor that Benco evaluated. Unlike the other solutions, Resco did not require additional servers and databases and was not as complex to set up or administer. Resco also supported both iOS and Android, which the other vendors did not. In addition, Resco provided Benco with its Resco Mobile CRM Studio, a sophisticated tool that allowed Benco to customize the application to the way their sales representatives work. This was a significant advantage for Benco, as it allowed their sales representatives and Equipment Specialists to maintain relationships with customers for consumables and services, and work on large sales opportunities for dental equipment.

Impact #1	Benco was able to customize the application to the way their sales representatives work.
Impact #2	Sales representatives were so impressed with the Resco Mobile CRM application that some purchased iPads with their own money just so they could use the application.
Impact #3	Resco Mobile CRM allowed Benco's sales representatives and Equipment Specialists to work on large sales opportunities for dental equipment.

Impact #1

Benco was able to customize the application to the way their sales representatives work.

Impact #2

Sales representatives were so impressed with the Resco Mobile CRM application that some purchased iPads with their own money just so they could use the application.

Impact #3

Resco Mobile CRM allowed Benco's sales representatives and Equipment Specialists to work on large sales opportunities for dental equipment.

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Overview

Benco Dental Case Study

Operational Impact